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Serbia Wants A Return To Normal Life – Analysis


IFIMES

11–14 minutes

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Politically, the collapse of the canopy in Novi Sad on 1 November 2024 served 
as a catalyst for debate over the accountability of both local and national 
authorities. The opposition sought to exploit the incident as evidence of 
government inefficiency and the opacity of the public procurement system, even 
pushing for early elections. Meanwhile, the ruling establishment sought to 
downplay the political implications of the accident, stressing instead 
“individual errors”. This once again underscored the deep-rooted mistrust 
between citizens and institutions, deepened further by the absence of clear and 
timely responses.

Socially, the accident underscored a sense of insecurity and vulnerability 
among citizens in their daily lives in Serbia and the wider region. Concerns 
over the safety of public spaces have come to symbolise the absence of systemic 
care for people’s well-being, reinforcing the prevailing perception that the 
state prioritises political and economic interests above those of its citizens.

Institutionally, the incident exposed weaknesses in oversight, regulation, and 
the enforcement of standards. It highlights the need for a thorough reform of 
quality control mechanisms in construction and urban planning. At the same 
time, the crisis may also serve as an opportunity for the authorities to 
demonstrate their resolve through a transparent investigation, holding those 
responsible to account and strengthening procedures—steps that could help to 
restore some of the public’s eroded trust.


Is the EU becoming a domestic political player in Serbia?


Although the European Parliament and the EU do not formally call for a change 
of government in Serbia, their resolutions and criticisms concerning the rule 
of law, media freedom, and the transparency of public procurement are perceived 
in different ways by the public. These perceptions directly affect the EU’s 
reputation in Serbia and its (in)ability to act as a credible partner in the 
European integration process.

The current perception of the EU among Serbian citizens is one of distrust and 
a sense of strong external pressure. A considerable share of the population 
believes that the EU is seeking, whether directly or indirectly, to influence 
domestic politics by favouring particular political options. Such an 
interpretation fuels scepticism and fears of interference with national 
sovereignty, especially when public discourse is already marked by rhetoric 
about a “hostile EU.”

Perceptions of the EU in Serbia are divided. Pro-European citizens view the EU 
as a partner in advancing reforms, safeguarding democratic standards, and 
combating corruption. By contrast, Eurosceptic citizens, who make up the 
majority, see the EU as a source of external pressure and a threat to national 
independence and sovereignty. Such perceptions provide fertile ground for 
anti-EU propaganda and lend weight to alternative geopolitical narratives 
(Russia, China).

The EU’s reputation in Serbia is highly polarised. Pro-European citizens see 
the EU as a protector of European standards and reforms, while Eurosceptics 
regard it primarily as an external imposition. The European Parliament’s stance 
on reforms, although technically and procedurally not calling for a change of 
government, is nonetheless perceived as such owing to the lack of direct 
communication and the political rhetoric of the authorities. In the long term, 
the EU can improve its reputation through clear communication, greater 
visibility for its technical assistance, and sustained engagement with citizens 
and civil society, without appearing to favour particular political options.

The EU must focus on strategies that strengthen transparency, active 
citizenship, legitimacy and citizen participation, rather than political 
intervention in Serbia’s internal affairs.

The EU needs a clear strategy to enhance its reputation in Serbia, which should 
also include:

*       Clear communication: The EU must continuously emphasise that it 
respects Serbia’s sovereignty and does not interfere in domestic politics, a 
point on which doubts still persist.
*       Visibility of technical assistance: Highlight projects and reforms 
where the EU provides technical and institutional support, without attaching 
political conditions.
*       Engagement of civil society: Support for independent initiatives of 
civic oversight and transparency can create a positive perception of the EU as 
a partner for citizens, rather than—as has been the case—funding and (mis)using 
parts of civil society to facilitate the rise to power of particular opposition 
forces.
*       Media literacy and outreach: Provide training for the media and the 
public on the nature of European Parliament recommendations and EU directives 
to reduce manipulation and misinterpretation. The EU must abandon the narrative 
of tutelage over Serbia and the Western Balkans and develop genuine 
partnerships.

The EU’s main mistake is that its formal criticisms and recommendations are not 
accompanied by a sufficiently visible and clear communication strategy that 
would reassure Serbian citizens that the EU supports reforms rather than regime 
change through street protests. As a result, the EU’s reputation has suffered, 
while the Eurosceptic narrative has gained strength, reinforced by the 
inconsistent and at times ambiguous statements of some European officials.


The impact of new regional military alliances and agreements on Serbia


The establishment of a Croatia–Albania–Kosovo military alliance and the 
reinforcement of the Slovenia–Croatia defence agreement create a new security 
framework and pose a challenge for the Western Balkans. These developments have 
both direct and indirect effects on Serbia, in military, political, and 
reputational terms.

Such regional alliances and agreements heighten Serbia’s sense of strategic 
isolation and shift the regional balance. In the short term, they foster 
greater security vigilance and political mobilisation, while in the long term, 
they may prompt an expansion of Serbia’s military and diplomatic capacities, 
yet also make it more difficult to maintain its policy of military neutrality.


Recommendations for Serbia:


*       Diplomatic balance: Engage actively in regional security dialogues to 
avoid being marginalised.
*       Public communication: Explain clearly to the public the security and 
geopolitical implications in order to reduce Eurosceptic sentiment.
*       Defence modernisation: Continue strengthening military capacities in 
line with national strategies, without resorting to excessive militarisation, 
while upholding the Dayton Peace Agreement Annex 1-A (Military Aspects of the 
Peace Settlement) and Annex 1-B (Regional Stabilisation).
*       Regional cooperation: Pursue opportunities for inclusive initiatives 
that help reduce tensions and enhance stability, such as EXPO 2027.

 


What does EXPO 2027 mean for Serbia and the Western Balkans?


The specialised international exhibition EXPO 2027 in Belgrade marks a pivotal 
moment for Serbia and the wider Western Balkans. This event is not only an 
opportunity to showcase innovation but also a chance to strengthen regional 
cooperation, attract foreign direct investment (FDI), and raise global 
visibility.

EXPO 2027 Belgrade, under the theme “Play for Humanity – Sport and Music for 
All”, will be held from 15 May to 15 August 2027. During the 93 days of the 
exhibition, the Serbian capital is expected to welcome more than four million 
visitors. This will be the first time such an event will be held in the former 
Yugoslavia, positioning Serbia as the first host of a specialised exhibition in 
the Western Balkans and offering the world a window into the region. With more 
than 150 countries expected to participate, EXPO 2027 is set to be among the 
most significant global events of the year.

Economic development: EXPO 2027 is set to boost the economy by attracting 
investment and expanding Serbia’s tourism industry. The event is expected to 
generate substantial revenue for the domestic economy.

Infrastructure transformation: The construction of a new multifunctional 
complex in Surčin—including exhibition halls and related commercial and 
accommodation facilities—will modernise Belgrade’s infrastructure.

Education and cooperation: EXPO 2027 offers a platform for the exchange of 
knowledge and expertise, with the potential to improve the education system and 
strengthen international cooperation and exchange.

EXPO 2027 in Belgrade is an opportunity to showcase the region. Participating 
countries come to get acquainted with the entire Western Balkans, helping to 
strengthen regional ties and cooperation.

Once EXPO 2027 concludes, its legacy will be reflected in upgraded 
infrastructure, stronger international relations, and greater recognition of 
Serbia and the Western Balkans on the global stage. The event is set to leave a 
lasting impact on the region’s social and economic development.

EXPO 2027 in Belgrade is more than just an event; it is an opportunity for 
recognition and a catalyst for the lasting transformation of Serbia and the 
Western Balkans into global players in innovation, culture, and cooperation.


Dialogue as a means of overcoming Serbia’s current political, social, and 
regional challenges


The current situation in Serbia is characterised by sharp political 
polarisation and deep divisions between the government and the opposition, 
which hamper efforts to reach consensus on the country’s future.

At the same time, regional pressures are mounting. New military and political 
alliances are emerging in the region (e.g. Croatia–Albania–Kosovo, 
Croatia–Slovenia), fuelling a sense of insecurity and underscoring the need for 
a clear foreign policy.

The EU’s reputation in Serbia is steadily declining. The European Parliament 
and the European Commission regularly criticise the lack of reforms, while 
contradictory statements that offer no clear prospect of EU membership further 
heighten uncertainty and complicate domestic political processes.

Dialogue as an instrument for overcoming the current impasse requires open and 
structured communication between different political actors, civil society, and 
international partners, with the aim of reaching common solutions. Dialogue 
remains an open avenue for all key stakeholders committed to moving beyond the 
present deadlock.

The goals of dialogue in Serbia are political stabilisation – reducing tensions 
between the government and the opposition – and institutional reform, aimed at 
strengthening the rule of law, transparency, and the fight against organised 
crime and corruption. Regional cooperation is reflected in enhancing Serbia’s 
position through partnerships, compromises with neighbouring states, and joint 
initiatives for the benefit of all.

Improving relations with the EU means demonstrating a commitment to 
constructive reforms and dialogue as a prerequisite for European integration, 
together with the urgently needed opening of a new negotiation cluster with the 
EU.

The advantages of dialogue include reducing tensions, preventing conflict, 
building trust, and preparing for the future by seeking long-term solutions 
rather than temporary compromises.

According to analysts, dialogue is the key mechanism for resolving Serbia’s 
current crisis. Only through patient negotiations, involving all relevant 
stakeholders and supported by the international community, can internal 
stability be achieved, relations with neighbours strengthened, Serbia’s 
European perspective enhanced, and the country set on a path back to normal 
life. It is indisputable that the constitutional right of citizens to protest 
is guaranteed, while at the same time, the constitution also guarantees freedom 
of movement, and the state must ensure the protection and exercise of both 
rights.

 

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