b92.net 
<https://www.b92.net/english/business-economy/166859/almost-900000-people-visited-the-serbian-pavilion-floating-forest-at-expo-2025-in-osaka/vest>
  


Almost 900,000 people visited the Serbian pavilion "Floating Forest" at EXPO 
2025 in Osaka


B92

28–35 minutes

  _____  

Estimates say that by the end of the exhibition, the number of visitors will 
exceed one million, which is strong evidence that Serbia has something to show 
the world at the upcoming EXPO 2027 exhibition. 

The organizers of the world exhibition EXPO 2025 in Osaka have sold as many as 
21.4 million tickets by September 12 - far above the break-even point of around 
18 million, according to today's announcement of EXPO 2027. 

This means that the total costs of organization and construction of the 
infrastructure are already fully covered, so the media reports that everything 
that follows represents pure profit and long-term gain for the host. 

Every day, more than 200,000 people cross the gates of Yumeshima Island in 
Osaka Bay, and the record was broken in mid-September, when more than 218,000 
visits were recorded in one day. 

In recent months, one can hear that international exhibitions are an outdated 
story and that "nobody goes to the EXPO anymore", but it is enough to look at 
the scenes from Osaka. 

Doubts can be heard from time to time in Serbia as well - from opposition 
criticism that it is a too expensive and risky venture, to comments on social 
networks that question whether EXPO 2027 will really attract millions of 
visitors. 

*       Vučić: 880,000 people have visited Serbian pavilion, we expect it to 
exceed 1.1 million 
<https://www.b92.net/english/business-economy/163996/vucic-880000-people-have-visited-serbian-pavilion-we-expect-it-to-exceed-11-million/vest>
 

This is exactly why the experience from Osaka refutes the claims that "crowds 
are invented" and that EXPO is losing its importance. On the contrary, the 
queues in Japan show that this manifestation is still one of the biggest 
cultural and business spectacles on the planet, the announcement indicates. 

As it was pointed out, Serbia is not organizing a world exhibition in 2027, but 
a specialized exhibition - a format that lasts three months and which 
throughout history recorded between four and eight million visits. 

Astana in 2017 attracted about four million people, Zaragoza in 2008 almost six 
million, and Yeosu in 2012 more than eight million. 

When the organizers of the specialized exhibition EXPO 2027 Belgrade say that 
they expect around six million visitors, they are not referring to mere wishes, 
but to the verified results of previous hosts, it was stated in the 
announcement. 

It is enough to look at your own experience in Osaka - the multi-awarded 
Serbian pavilion "Floating Forest" has already been visited by almost 900,000 
people, and estimates say that by the end of the exhibition, the number of 
visits will exceed one million, which, as pointed out, is more than a strong 
reference for a country like ours and proof that Serbia has something to show 
the world. 

EXPO is by nature a global event that attracts visitors from all over the 
world. Although the majority of the audience in Osaka is made up of local and 
regional guests, as many as 13 percent come from abroad - which means millions 
of people who travel thousands of kilometers to be part of the event. 

For Belgrade 2027, it is a clear sign that, in addition to domestic and 
regional audiences, a strong influx of visitors from Europe and other parts of 
the world is expected - and such a combination makes the goal of exceeding six 
million visitors more than completely achievable. 

The example of Dubai proves that those are realistic estimates: EXPO 2020 had 
more than 24 million visits, of which a significant percentage was the 
international audience - in some months, up to 28 percent of visitors came 
directly from abroad. 

This trend shows that when the offer is globally positioned and attractive, the 
world comes. This is exactly how Serbia will become a destination in 2027 to 
which millions of people will come - not only from the region, but from all 
over the world, the press release points out and adds that the crowds in Osaka 
and the records from Dubai show that the world still believes in the magic of 
the EXPO. 

"In 2027, Serbia faces a historic challenge - and a unique opportunity. It is 
the moment when we become more than a host: Belgrade becomes a global stage of 
innovation, culture and hospitality," the statement concludes, adding that EXPO 
2027 is not just an event, but a historical turning point that puts Serbia on 
the map of the future, as a country that knows how to attract the world, unite 
it around the game and leave a legacy that lasts for generations. 

 

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