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<http://www.finchannel.com/business/insurance-news/67435-vienna-insurance-group-strengthens-its-position-in-serbia>
  


Vienna Insurance Group strengthens its position in Serbia


Newseditor

2-3 minutes

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The FINANCIAL -- The merger between the Vienna Insurance Group (VIG) company 
Wiener Städtische Osiguranje (WSO) and the two AXA companies that were acquired 
in the previous year was concluded in August 2017.

The merger was aimed at improving VIG’s market presence in Serbia. VIG’s market 
share increased again in the first quarter of 2017 to 13.2 percent, moving VIG 
into third place in the Serbian insurance market. 

VIG announced its acquisition of the two AXA companies in July 2016, and the 
acquisitions were already closed by the beginning of December in the same year. 
“We managed to merge the two former AXA companies with our existing Group 
company in just eight months. Handling this so quickly helps our efforts to 
efficiently take advantage of synergies and strengthen the existing product 
portfolios under one brand. The merger combined the distribution power of the 
companies, and the use of a common nationwide brand strengthened our market 
presence”, stated Peter Höfinger, Member of the Vienna Insurance Group Managing 
Board responsible for Serbia. 

WSO generated more than EUR 41 million in premiums in the 1st half of 2017. 
This corresponds to a double-digit increase of around +25 percent compared to 
the previous year, according to Vienna Insurance Group.

Based on positive economic forecasts, Serbia is a clear growth and investment 
market for VIG. The Group made it a goal to achieve a market share of at least 
10 percent in this market over the medium term. “Our current market share of 
slightly more than 13 percent means we have achieved this goal ahead of time 
and can now concentrate on making further improvements in customer service, in 
the area of assistance for example”, said Peter Höfinger.  

VIG has operated in the Serbian market since 2003. Wiener Städtische Osiguranje 
is one of the leading insurance companies in the country, in both the life and 
non-life areas. In addition, the reinsurance company Wiener RE was formed in 
2008. Around seven million people live in Serbia and spend an average of around 
EUR 100 for insurance each year.

 

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