On Tue, Aug 26, 2008 at 8:25 AM, Stefano Bagnara <[EMAIL PROTECTED]> wrote:
> Robert Burrell Donkin ha scritto:
>>
>> On Mon, Aug 25, 2008 at 7:52 PM, Stefano Bagnara <[EMAIL PROTECTED]> wrote:
>>>
>>> Robert Burrell Donkin ha scritto:
>>>>
>>>> On Mon, Aug 25, 2008 at 2:57 PM, Stefano Bagnara <[EMAIL PROTECTED]>
>>>> wrote:
>>>>
>>>> <snip>
>>>>
>>>>> Hope you don't mind that I also found the cycle to recreate mailet
>>>>> products
>>>>> logos using the same font we used for the main logo and changed it to
>>>>> use
>>>>> relative links to the subproduct images instead of cloning resources
>>>>> (anyway
>>>>> the root content is only intended to publish our website so I see no
>>>>> harm
>>>>> in
>>>>> directly linking content from subproduct)
>>>>> http://people.apache.org/~bago/mailet/ (reload if you already loaded
>>>>> this)
>>>>> (I also added a newline before the description)
>>>>
>>>> the difference in font was quasi-intentional (i don't have that
>>>> particular font but i would probably have opted for a different font
>>>> in any case)
>>>>
>>>> IMHO the same font is used then the design needs to be more balanced
>>>> and harmonious:
>>>>
>>>> 1 the font needs to be the same size as 'james'
>>>> 2 'API' needs to be changed from black to a colour
>>>> 3 the colours need to be chosen more harmoniously (rather than
>>>> constrasting)
>>>> 4 the tone weight need to be the same throughout (and should match the
>>>> 'james' tone weight)
>>>> 5 the capitalization should to be removed (from 'Standard' etc)
>>>
>>> I didn't want to collect more work ;-)
>>>
>>> I'll put back your logos tomorrow, but please cut the images correctly
>>> (they
>>> all have the first j incomplete)
>>
>> no, leave them
>>
>> if you let me know the details of the font, i'll probably take a look
>> at making at least some of the improvements i indicated
>
> When I had to change the logo 2 years ago no one was able to tell what was
> the font and give me an "original" (vectorial) copy, so I did a search and I
> found this:
> http://www.myfonts.com/fonts/urw/florentine/urw-t-regular/
>
> About your points.
> 1) I guess they will be too big and maybe they are no more appropriate in
> the higher baseline. When I completed it I thought it should have been
> smaller ;-/

if they're in the same font then it would probably be more balanced if
the product names were on the baseline

> 2) I agree. I was about doing that using the gray from the second central
> feather.
> 3) I liked the choice of colours from the feathers. I can't think at better
> colours.

yes

reusing the feather colours is be more harmonious

> 4) I guess the "tone weight" is the same, maybe the aliasing make it appear
> different.
> 5) I agree.
>
> BTW I'm not a designer, simply I didn't like the previous logos (didn't like
> mainly the random horizontal placement, the bad crop)

:-)

a corollary to Mazzocchi's law: never waste time perfecting something
you want others to improve

> so I took the freedom
> to update them (as I created all of our "derived" logos). You seem to know
> the matter better than me.

i'm not sure i'd say that ;-)

- robert

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