Hello everybody,

I would like to thank you for your answers.
Here are your proposals and the ones I have added :


*A*- "The Apache James Project is providing a modern, stable, secure and 
extendable Mail Server product running on the JVM.
It  promotes open standards and is built using standard components, mostly by 
Apache, and it is completely open source and free.
You could just use it to integrate it into your own software or solution, or 
just run it as your mail server on Linux or Windows.
Finally, it could be used as toolkit to configure your own unique Mail Service with 
minimal effort." -*Bernd Waibel*

*B*- "Apache James is a highly scalable, customizable, Open Source email
server. It is propelled by Java and promotes open standards." -*Michaël Bailly *
*C*-**"The**Apache**James Project is a modern Mail Server product running on the JVM that promotes open standards. It's built from components so good that other projects integrate them too. Finally, it aims at being a toolkit to build your own unique Mail Service with minimal effort." -*Laura Royet*


*D*- "The**Apache**James Project is a modern Mail Server product running on the JVM that promotes open standards." - *Laura Royet *(here we keep only the first sentence of the above proposal). *E*- "Emails at the heart of your business logic.
    James offers a rich set of modern and efficient components providing at the end 
a stable, secure and extendable Mail Server running on the JVM." -*Laura Royet*
// //*F*-"An innovative toolkit to build your own Open Source Mail Server with minimal effort.
    James offers a rich set of modern and efficient components providing at the end 
a stable, secure and extendable Mail Server running on the JVM." -*Laura Royet*


In*E & F*  have two sentences : a short catchy marketing one and a longer 
descriptive one.

Thanks in advance for your comments.
 Regards, Laura

Le 13/09/2016 à 15:56, Bernd Waibel a écrit :
Hello together,

I may be not the specialist to find the marketing words, but just a few 
thoughts:

My starting question is: What makes James different to other solutions?

As I think, there are two "intended use" scenarios, or "aims":
- Running James as a standalone Mail Server
- Using James to integrate your own solution
What I mean: One strength of James is to be "just another mail server".
But also, it is a fine implementation framework, if you need mail handling, but 
do want to do more than that.

Another part is the "feature" section, which is (in my opinion):
- Open Source and free: as free beer, right!
- Java based:   If someone integrates his own java software, this is the right 
place to start.
- It is Apache based: Most developers like apache software and their frameworks.
- Running on Linux and Windows: many software is not able to do run on both 
platforms.
- Stable: Yes, we running it 24x7. As this is an important questions for mail 
servers at all.
- Secure, using state-of-the-art encryption standards: Meaning version 3. 
Security is important for mail administrators, so should be mentioned.

As stated by Laura Royet:
« The Apache James Project aims at providing a a modern Mail Server
product running on the JVM that promotes open standards. It's built from
components so good that other projects integrate them too. Finally, it
aims at being a toolkit to build your own unique Mail Service with
minimal effort. »

What I would like to change "in wording":
The word "aims" sounds to me like "want to,  but just cannot reach".
So maybe better use: "is"

E.g:
The Apache James Project is providing a modern, stable, secure and extendable 
Mail Server product running on the JVM.
It  promotes open standards and is built using standard components, mostly by 
Apache, and it is completely open source and free.
You could just use it to integrate it into your own software or solution, or 
just run it as your mail server on Linux or Windows.
Finally, it  could be used as toolkit to configure your own unique Mail Service 
with minimal effort.


Many thanks to Laura Royet!

Greetings
Bernd


-----Ursprüngliche Nachricht-----
Von: Matthieu Baechler [mailto:mbaech...@linagora.com]
Gesendet: Dienstag, 13. September 2016 11:46
An: server-dev@james.apache.org
Betreff: Re: Marketing catch phrase for a promoting James website

Thank you Michael for your answer. My comments bellow.


On 09/13/2016 10:21 AM, Michael Bailly wrote:
Let me try... disclaimer: I have never been a marketing kingpin

"Apache James is a highly scalable, customizable, Open Source email
server. It is propelled by Java and promotes open standards."
Ok, James in its current state is not highly scalable, I think we should
not trigger to much expectation about that.

Customizable sounds too restrictive : I would really like to emphasis
the fact James can be instantiated as a backup imap store, as a smart
SMTP relay, a full mail server and everything you can think about. Maybe
customizable is enough, but I'm not sure. WDYT ?

Open Source is definitely too restrictive : it's free software (as in
beer and as in speech)

Finally, it's just a detail, but I would not like to close the door to
other JVM languages, so I prefer to say JVM rather than Java.

Thank you Laura to take care of the James website !
+1

Reply via email to