I am lurking a bit within that interesting conversation and might only
answer some points I might have something to propose.

This thread discusses what we try to do as a project. In my previous
post on this list, I (tried to) explain the legacy behind the James
project goals. But I of course agree rationalizing the James project
goals to align it with what the current contributors try to deliver.

Now branding being definitely funny:

On 25/05/2020 03:54, Matthieu Baechler wrote:
> [..]
> Another point is "Enterprise": I think that any "Enterprise" software is
> suspicious at best. Free Software should empower anybody. So I would
> propose to drop that word.

Coffee thoughts:

We could very well change the "e" meaning in the James acronym too.

Something like `JAva Mail Extensible Server/Solutions` ?

> Finally, I think that Java is not a selling point any longer, the JVM is.
> So I would rather propose "JVM Mail Server".

I globally agree with this point, that converges with the growing usage
of Scala programming language within the code base.

Do you think we could keep the acronym `James`?

A quick search on google for adjective starting by `A` lead to the
following results:

 - `Adaptable` enforces the idea you can adapt James to your needs.
However I would see it as a duplicate of the `Extensible` mentioned above.
 - `Advanced` is a bit more boiler plate....
 - <joke>awesome</joke> :-)

> 
> Coming back to the documentation: James is pointless without (at least)
> Mailets. I would focus the documentation mainly on the Mail Server target
> and would promote customization as a top-level concept of it.
> 
> My 2 cents
> 
> Cheers,
> 

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