http://www.schneier.com/blog/archives/2008/11/the_neuroscienc.html


The Neuroscience of Cons
via Schneier on Security by schneier on 11/18/08


Fascinating: 

  The key to a con is not that you trust the conman, but that he shows he 
trusts you. Conmen ply their trade by appearing fragile or needing help, by 
seeming vulnerable. Because of THOMAS [The Human Oxytocin Mediated Attachment 
System], the human brain makes us feel good when we help others -- this is the 
basis for attachment to family and friends and cooperation with strangers. "I 
need your help" is a potent stimulus for action.
This is interesting. They say that all cons rely on the mark's greed to work. 
But this short essay implies that greed is only a secondary factor.



How To Run A Con:

http://blogs.psychologytoday.com/blog/the-moral-molecule/200811/how-run-a-con

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