http://www.mindhacks.com/blog/2009/06/out_of_control_decis.html


Out of control decision-making
via Mind Hacks by vaughan on 6/19/09

I've just noticed that TED has recently put another talk online by the 
entertaining and thought-provoking behavioural economist Dan Ariely where he 
discusses why our feeling of being in total control of our decision-making may 
be false.

We previously mentioned an earlier and similarly interesting TED talk on the 
psychology of cheating, but this one is more concerned with what we might call 
decision-making inertia, where the 'default' options or red herrings have a 
huge sway over our reasoning.

This is despite the fact that most people are completely unaware of how 
irrelevant information has such a profound impact on our choices.

Link to Dan Ariely TED talk on whether we're in control of our choices.

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