video: http://www.c-spanarchives.org/library/index.php?main_page=product_video_info&products_id=287901-1
Free: The Future of a Radical Price Chris Anderson, Editor-in-Chief of Wired and author of "The Long Tail" tackles the next revolution in business, which is making more money by initially providing products for free. This is most relevant in the software industry and digital media, because it can be so easy to steal what is readily available on another's computer and/or on the web. The idea, says Mr. Anderson, is to get one addicted to the stolen/free product, then charge for it. But Mr. Anderson foresees other instances, like charging for club membership to stores where up to five items per visit are free. The event was taped at the Google offices in Washington, DC. About the Authors Chris Anderson is the editor-in-chief of Wired Magazine. He is the author of "The Long Tail: Why the Future of Business is Selling Less of More." ID: 287901-1 Speech - 07/16/2009 --~--~---------~--~----~------------~-------~--~----~ You received this message because you are subscribed to the Google Groups "ShadowGovernment" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/ShadowGovernment -~----------~----~----~----~------~----~------~--~---
