THE STARFISH AND THE SPIDER: 
The Unstoppable Power of Leader less Organizations 

panthersahib 
Audio Books : Self-help : : English 



THE STARFISH AND THE SPIDER: The Unstoppable Power of Leaderless Organizations 
by Ori Brafman and Rod A. Beckstrom 
(AMAZON LINK) 

Brafman and Beckstrom, a pair of Stanford M.B.A.s who have applied their 
business know-how to promoting peace and economic development through 
decentralized networking, offer a breezy and entertaining look at how 
decentralization is changing many organizations. The title metaphor conveys 
the core concept: though a starfish and a spider have similar shapes, their 
internal structure is dramatically different-a decapitated spider inevitably 
dies, while a starfish can regenerate itself from a single amputated leg. In 
the same way, decentralized organizations, like the Internet, the Apache 
Indian tribe and Alcoholics Anonymous, are made up of many smaller units 
capable of operating, growing and multiplying independently of each other, 
making it very difficult for a rival force to control or defeat them. 
Despite familiar examples-eBay, Napster and the Toyota assembly line, for 
example-there are fresh insights, such as the authors' three techniques for 
combating a decentralized competitor (drive change in your competitors' 
ideology, force them to become centralized or decentralize yourself). The 
authors also analyze one of today's most worrisome "starfish" 
organizations-al-Qaeda-though that group undermines the authors' point that 
the power of leaderless groups helps to demonstrate the essential goodness 
and trustworthiness of human beings. (Oct. 5) 
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All 
rights reserved. --This text refers to the Hardcover edition. 
Review 
"One of those delightful business booksthat transcend the genre" 
-Boston Globe 

"The Starfish and the Spider, like Blink, The Tipping Point, and The Wisdom 
of Crowds before it, showed me a provocative new way to look at the world 
and at business. It's also fun to read!" 
-Robin Wolaner, author of Naked in the Boardroom 

"A must read. Starfish are changing the face of business and society. This 
page-turner is provocative and compelling." 
-J. David Martin, CEO of YPO International --This text refers to an out of 
print or unavailable edition of this title. 



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