One should assume that the 'higher-ups' at the USGA know this.  If that
is the case, why is this such as big deal?

Is this decision based solely on 200 gifted golfers over the millions of
the unwashed?

-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]]
On Behalf Of Dave Tutelman
Sent: Thursday, August 08, 2002 6:12 AM
To: [EMAIL PROTECTED]
Subject: Re: ShopTalk: COR Breaking News

Your math sounds close, in computing the ball speed change.
I think you're optimistic in computing the distance change; it is really
less than proportional to ball speed. Probably less than 3 yards.

So are people willing to pay $400 for 3 or 4 yards? I doubt it. I think
they
are being lied to, or at least being led to expect a lot more from
advertising implications. Quoting from Mark Patton's recent description
of
his outstanding experiment:
    "I then asked how many yards do you think you
     would gain with a non COR head and no other changes?
     Most answered roughly 20 yds (I did have 1
     soul who said 40)."

No cheers!
DaveT

----- Original Message -----
From: Dean <[EMAIL PROTECTED]>
To: <[EMAIL PROTECTED]>
Sent: Thursday, August 08, 2002 8:37 AM
Subject: Re: ShopTalk: COR Breaking News


I have a problem understanding how going from a COR of 0.83 to 0.86
sells
many clubs. Putting the values into the impact equation I get a change
in
ball speed of only 1.64 % if everything else remains constant. A person
who
hits a normal drive 250 yards would get a little over 4 yards increase
in
distance. At 200 yards I get an increase of 3.3 yards. Is my math wrong
or
are people willing to pay $400 for 3 or 4 yards?
DeanS



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