Good catch...I missed that one. Since I'm ramping up my own web site to sell more over the internet, I try to be on the lookout for what works and what doesn't....
Have a good Thanksgiving! Royce -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]]On Behalf Of Dave Tutelman Sent: Thursday, November 28, 2002 10:40 AM To: [EMAIL PROTECTED] Subject: RE: ShopTalk: Golf Fitting Software (For Giggles) At 10:29 AM 11/28/02 -0600, you wrote: >Now, now, Dave....chill out a little <GRIN> Oh, I'm mellow. (Hey, it's Thanksgiving morn, at least in the States.) Hope I didn't sound angry or upset in my note. It was supposed to be a calm, measured critique. :-) >I read the credits at the end of the "fitting" session, and noticed that it >was developed by a company called i-Soft (www.i-soft.com). Went to their >web site and they list customgolf.com and golfessentials.com as customers. >Read the case study, and it seems that Golf Essentials.com hired i-Soft to >retool their web site, and they morphed it into customgolf.com. I suspect >that once that happened, the golfessentials folks paid a whole lot less >attention to the golfessentials web site. All sounds very good, except... If the i-Soft guys did both the web site change and the software, they have a bug. It's a small bug (from a software point of view) and trivial to fix, but it's a disaster from a marketing viewpoint: There's a "More Info" button at the end of the program, which invokes your browser and points it to www.golfessentials.com. If the same guys did the software AND converted the site to customgolf.com, then they screwed up -- they pointed it to the old web site. So the golfessentials.com domain wasn't hijacked, just released. But the "More Info" button is supposed to be the "hook" for getting you back to the sales point, and it doesn't work. Cheers! DaveT
