On Jun 7, 9:00 pm, Alexander Levashov <[email protected]> wrote:
> It's a kind of trendy now to tell that idea costs nothing and execution is 
> everything, but I would say that it depends. I would say that such trend is 
> cultivated by VCs because it makes their life easier.  

That's true Alex, but most ideas are of the form:

 - I'm going to create a mobile payment system for taxis. The card
vendors rip consumers off with their 10% surcharge, so we're going to
create a mobile payment system that charges like 3% and give the taxi
operator 3%. Everyone wins. We could use something like Square.  All
the technology already exists so I'll build a prototype ipad/iphone
app to pitch it, and make the big $$$

or

 - I'm going to develop an interactive advertising platform for taxi.
Taxi drivers will be able to install an ipad/tablet behind the front
seats that show interactive ads, maps etc that passengers can use.
We'd charge the taxi driver a subscription, maybe let them make a
commission and we'd have a second market place of advertising. All the
technology exists so I'm going to build an ipad prototype, pitch it
and make the big $$$.

Just ideas, not worth protecting. The secret sauce is in the
execution.


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