Hi Ollie, thanks for the feedback. We're keen to get different opinions and continue to optimise it. This is our first version of the landing page.
I had thought about making the red banner clickable, but your comment makes sense. Will be adding an enquire button to it as well. We've been debating whether to have the form on the page or just a button to enquire. My thinking was that I wanted to make it look clean and simple, and I didn't want to confuse it with one form at the top and several enquire now buttons (that looked different and possibly confuses the user). The form is actually on another page so we used an iframe. It was just a quick and easy solution. I'm looking at trying different variants including an embedded form as well. We're using unbounce which is a great tool for A/B testing for landing pages. I totally agree that having less actions for the user is key. Every additional field to fill out is another reason for them to leave. We went from having several mandatory fields to only two now. Lastly, why did we go with a green button? I associate the colour green with "go", and red with "stop" :) But willing to try a blue/pink/yellow/rainbow colour button as well! Cheers, Matt Ho Native Tongue @inspiredworlds On Thursday, 6 December 2012 01:16:30 UTC+11, Ollie (sydney) wrote: > > @Matt, what you said is all correct but as a user I'm still limited and I > think you can still improve your page. You have a secondary CTA in your red > banner at the top of your page for the "$1000 off". Why isnt this a link to > enquire? Thats the very first thing I decided to click to see what would > happen. Nothing. > > Most importantly to get the highest number of conversions (and this > applies to e-commerce too) is to be aiming to always reduce the number of > steps for your user to complete a goal. Why should I hit your enquire > button, when you could have had the form embedded directly in the page, > instead of the button. Make the form stand out. I suggest you do some A/B > testing (one as it is now, and the other exact same but replace button with > the form directly) and see whether conversion improves. > > Optimisation is about analysing what areas need improvement and > then executing those changes under controlled experiments with your > traffic, then measuring the results. If it's an improvement, great! Keep > the change. If not, revert back or try something else. You are trying to > squeeze every possible successful conversion with this page. Why a green > button, why not red or blue? Large image, smaller image. Image on the > right, form on the left, or vice versa. > > > > On Thu, Dec 6, 2012 at 12:46 AM, Matthew Ho <[email protected]<javascript:> > > wrote: > >> http://apps.nativetongue.com/ > > > > > -- > > Kind regards, > > Oliver Maruda > > --- > > Mobile: +61 425 710 662 | Skype: olivermaruda | > > -- You received this message because you are subscribed to the Silicon Beach Australia mailing list. Vist http://siliconbeachaustralia.org for more Forum rules 1) No lurkers! It is expected that you introduce yourself. 2) No jobs postings. You can use http://siliconbeachaustralia.org/jobs To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/silicon-beach-australia?hl=en?hl=en
