This event <http://www.techinnovation.com.sg/#technology> is sponsored by 
the SG govt and thus has a slightly different emphasis than the usual 
startup pitching. Oversimplifying, technology comes in different phases, 
the pioneering stage (eg blockchain), standards setting (eg WiFi) then the 
exploitation phase (eg wearables with BLE). Most technology can be derisked 
at the standard setting stage but there is a need to encourage sunrise 
industries. However, from an investors point of view, any capital risked 
needs to be compared with alternatives, hence the associated TechVentures 
co-event.sponsored by National Research Foundation and IPI. This commentary 
looks at some of the 13 startups  
<http://www.mynewsdesk.com/sg/pinpoint-pr/pressreleases/13-startups-vie-for-the-top-spot-at-techventure-2015-s-international-startup-challenge-1214836>reaching
 
the last stage. 

- EdgeBotix  <https://www.techinasia.com/startup/edgebotix-pte-ltd/>- 
Automation (edutainment) - autonomous bots with programable sensor network
- Igloohome  <http://www.igloohome.co/>- Security (contribution economy) - 
protocol for key-exchange/smart locks and resource consumption eg AirBnB
- Sypher Labs 
<https://www.techinasia.com/sypher-labs-471000-move-logistic-operations-cloud/> 
- 
Logistics - SME eCommerce platform for coordinating drivers and delivery 
packages/points 
- Tip Biosystems <http://www.tipbiosystems.com/> - IoT  - handheld 
photometric measurement device, Automation/Minaturisation of technology
- Innovfusion  <http://www.innovfusion.com/>- medical devices - infusion 
syringe pump systems with algorithm for anticipating patient pain
- Intraix  <https://gust.com/companies/intraix>- IoT - Smart 
Meters+Plugs+Sensors to provide optimisation modules to reduce household 
energy consumption
- Nodis  <http://www.nodiscorp.com/technology.html>- applied materials - 
Dipole Nano-Particle (DNP) technology of optical valve for variable 
transparency
- Alphaopen - ??? unknown Russian startup
- CarbonTRACK <http://carbontrack.com.au/> - CleanTech - energy management 
platform for residential and commercial environments,
- Easyship <http://goeasyship.com/> - Logistics - eCommerce fulfillment 
service 
- Family Traveller <http://familytraveller.com/> - eTrust  - destination 
information for targeted market (referral/recommendations) + personal 
services
- Pinticks - ??? - unknown Turkish startup
- THEIA  <http://www.theia.tw/>- VR/AR - 2d/3d air projection of imagery

CarbonTrack is the only Australian startup to make to the final pitching 
round with some stiff competition in view (FamilyTraveller already raised 
$A1.6 M). Their product is basically the software to help residences or 
enterprises shift consumption patterns 
<https://www.youtube.com/watch?v=uFzj_R5KOjE> by providing information on 
energy usage and direct feedback on the resulting bill. As such it 
satisfies one of the key aspects of demonstrability (cf IglooHome which 
also controls aircon but bundles it with key exchange for AirBnB type 
collaborative consumption economy). With hard data (and future analytics) 
key metrics like payback period and ROI can be proven thus making it 
saleable to cost-conscious enterprise customers. However, the space of 
energy management is crowded with no platform commonality and thus getting 
a large customer base is important if CarbonTrack wants a seat at any 
future standard setting stage (utilities exchange information) or 
micro-grid open bidding. With a pure software solution, they are not 
constrained like Intraix but this also means no customer lock-in, ie a pure 
SaaS play.

Note the interesting trait of companies springing up from existing industry 
base with 2 logistics startups out of HK and Singapore leveraging their 
heavy engagement in supply chain. Apart from MinCom and the old Cochlear + 
CSIRO spinouts, it is hard to see any cluster benefit that Aussie startups 
have from prior govt industrial policies. FamilyTraveller looks like a 
niche play akin to LonelyPlanet (independent backpackers) but targetted at 
busy families. That could have sprung up anywhere but the eTrust/reputation 
systems makes similar market segments difficult to displace. I hope to see 
more Australia startups at future regional events. 

Lawrence
http://www.linkedin.com/in/drllau

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