(Forgot to mention. Obviously same exception for those who bring IP or cash)

On Thu, 12 Apr. 2018, 2:34 am Kevin Baum, <kevin.b...@agriwebb.com> wrote:

> Fair enough. Just my personal opinion. A quick anecdote to contextualise
> though:
>
>    - About 3 years ago an entrepreneur friend from Colorado started a
>    business with 2 people from where he was working. They split equity 3 ways
>    and worked on the side for over a year (past the cliff of their accelerated
>    vesting).
>    - One of the three of them barely contributed during that time, citing
>    how his work projects were far more onerous than expected and he just
>    didn't have time to help out, but would certainly quit his job like the
>    other 2 once they raised their seed round and begin pulling his weight.
>    - After a year, they raised that seed round. My friend and the second
>    co-founder quit their jobs and began working full-time as planned.
>    - 6 months later (18 months in), despite very little contribution, the
>    third co-founder decided that he was quitting McKinsey to pursue a career
>    in politics and would not be working on the startup. Having already vested
>    half of his shares, he was now dead equity totalling 1/6 of the company and
>    refused to sell back that equity.
>    - It nearly killed the company, and lawyers had to get involved to
>    sort it all out and it certainly ruined their friendship.
>
> Sadly this is not isolated either, as I know of a nearly identical (but
> more easily resolved) situation with a former classmate.
>
> I guess I would suggest that granting sweat equity before it has been
> earned can be problematic and that same thing can be accomplished by having
> the equity held by the company as a pool or some other mechanism and not
> granted until it has been truly earned.
>
> And while I firmly believe in the power of working on something part time
> (perhaps I was too harsh before), I also feel that nearly every story of a
> side gig turned successful startup has to involve a "moving from part-time
> to full-time" stage.
>
> Cheers,
>
>
> Sincerely,
>
> *Kevin Baum*
>
> [image: AgriWebb] <http://agriwebb.com/>
>
> Kevin Baum / CEO/Co-founder
> Ph: 0449 606 144
>
> AgriWebb
> http://agriwebb.com
> Level 6, 227 Elizabeth Street, Sydney 2000
>
>
> On Wed, Apr 11, 2018 at 11:05 PM, Dean Collins <d...@cognation.net> wrote:
>
>> Pretty good advice apart from quitting your job part.
>> But agree with everything else.
>>
>> Cheers
>> Dean
>>
>>
>> -----Original Message-----
>> *From:* Kevin Baum [kevin.b...@agriwebb.com]
>> *Received:* Wednesday, 11 Apr 2018, 8:04AM
>> *To:* silicon-beach-australia@googlegroups.com [
>> silicon-beach-australia@googlegroups.com]
>> *Subject:* Re: [SiliconBeach] Startup equity split
>>
>> Hi Luke,
>>
>> Co-Founder of a 4 year old SaaS company here.
>>
>> Having had multiple experiences with Equity that led to conflict I would
>> recommend the following:
>>
>>    - *Always split equity evenly between founders* (unless one is
>>    bringing * defensible IP* or *$$* to the table. Ideas do not count.
>>    It's not about ideas, but execution). Roles change and become more and 
>> less
>>    important over time. Splitting it based on perceived value in the future 
>> is
>>    impossible to do.
>>    - *Everyone Vests* - Typically 4 yr with a 1 yr cliff. I personally
>>    have dealt with and know several others who have dealt with founders
>>    leaving early and having dead-equity nightmares that decimated funding
>>    rounds.
>>    - *Nobody gets equity granted until they quit their job* - people's
>>    circumstances change and you should not grant equity based on a promise.
>>    Part time is 1/10th as effective as full, and sweat equity should not be
>>    realised until someone goes full time.
>>
>> Happy to chat more about some of my horror stories if you like.
>>
>> Sincerely,
>>
>> *Kevin Baum*
>>
>> [image: AgriWebb] <http://agriwebb.com/>
>>
>> Kevin Baum / CEO/Co-founder
>> Ph: 0449 606 144
>>
>> AgriWebb
>> http://agriwebb.com
>> Level 6, 227 Elizabeth Street, Sydney
>> <https://maps.google.com/?q=Level+6,+227+Elizabeth+Street,+Sydney&entry=gmail&source=g>
>> 2000
>>
>>
>> On Fri, Apr 6, 2018 at 4:56 PM, Luke Haddrick <luke.haddr...@gmail.com>
>> wrote:
>>
>>> Hey Guys
>>>
>>>
>>> I am in the early stages of setting up a SaaS company with 2 other
>>> partners. The dilemma I face is all too common, what should the split be?
>>> We haven't started selling the product yet, however we need to address this
>>> upfront now as you know.
>>>
>>> Summary of the role of the 3 founders and the level of involvement:
>>>
>>> Founder 1: CEO - owner of the idea, and will be responsible for
>>> day-to-day, pitching, bus-dev etc
>>>
>>> Founder 2: Tech Director (CTO) who will manage the development
>>> requirements (time is scarce as working FT elsewhere)
>>>
>>> Founder 3: Director - who will bring the network of contacts and has
>>> founded another creative agency (time is scarce as working on multiple
>>> other projects)
>>>
>>> Question 1: Should costs for development and design of the website be
>>> split even through the other two partners are taking a chunk of equity
>>> each? As opposed to startup expenses being invested by each party i.e.
>>> development costs / design costs to be earn their equity stake.
>>>
>>> Question 2. With respect to sweat involvement or grunt a flexible
>>> structure is needed where the amount vested can be adjusted over time.
>>>
>>> How do I approach this?
>>>
>>> Thanks
>>> Luke
>>>
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>

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