i think sometime back Udhay had posted
some link from he McKinsey Quarterly, which prompted me to check it and then
sign up for their free newsletter.
i kind of browse them intermittently.
intrigued by one aspect, however. Many of their lead stories feature an
"illustration" which are basically paintings/other artworks by
prominent Indian contemporary artists like Baiju Parthan or Anjum Singh. they
might not be that well known outside the artists community (unlike say, Hussain
or Tyeb Mehta) but they are expected regulars within the gallery/residency
circuit and have a significant body of work.
Now, it is well known that Indian contemporary art is getting more and more
market friendly with things like "art mutual funds" (or something
like that) coming up in Bombay and elsewhere.
So, can here anyone illuminate on, what is the McKinsey and Indian Art
connection? Who chooses these images? Is the McKinsey Quarterly an institutional
buyer and collector in any way?
Thanks,
abhishek
