interesting article on india's transformation due to new retail techniques.

http://iht.com/articles/2006/10/19/business/retail.php

i wonder if the positive spin on the effect on downstream suppliers is true - though, in theory, that is what should happen (below)

-rishab
"For as long as they can remember, the Pokharkars have lived from loan to mouth, with never more than a few rupees on hand. The middlemen gave them seeds and fertilizer on credit, and then took the harvest as repayment.

When the middlemen lied about prices, the family had no recourse.

Two years ago, the family turned to big companies - first Godrej Industries, an Indian conglomerate with a small chain of high-end supermarkets, then Reliance.

Because the companies cut out middlemen, they pay more than market price. They also pay in cash. With farmers' help, they select, package and transport the produce more vigilantly than was done before. Farmers earn higher incomes even as more and better produce reaches the city. "


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