By Bruce Einhorn

Here's some weird news from India: At a time when Internet usage is
supposed to be on the rise, the number of Net connections in the
country actually dropped in the second quarter, falling from 9.27
million to 9.22 million. As a somewhat incredulous Economic Times
reporter comments, "India is possibly the only country in the world
where internet connections are falling."

How can this be? I asked my colleague Nandini Lakshman in Mumbai to
explain what's happening. Her take: More and more Indians are indeed
online. They're just not using landline connections. Instead, she
says, Indians are getting onto the Net via mobile. According to the
Economic Times, over a fifth of India's 200 million-plus mobile
subscribers go online via their handsets.

"Yes, mobile Internet is big," Nandini says in an email. "Even
college-going kids carry phones with GPRS costing upwards of $400.
Mobile operators are constantly introducing VAS schemes as their
entire focus is to increase the average revenue per user. India's ARPU
is the lowest in the world."

Morever, the popularity of mobile Internet connections is also a
reflection of the sorry state of India's big telcos. "The largest
service providers are two state-owned companies -- BSNL and MTNL," she
adds. "But they are so overwhelmed by the load, that their servers
crash often. Accessing the Net on the mobile becomes more convenient."

It's great that Indians are among the world's leaders in terms of
using their cell phones to access the Net. But India doesn't have 3G
yet and speeds for mobile access of course can't compare to broadband
over fixed lines. For the country's Internet companies to take off,
India's telcos need to get their act together.

What's happening in India is also worth noting given the interest
among people in the IT industry in coming up with inexpensive ways to
help people in the developing world go online. MIT Prof. Nicholas
Negroponte's One Laptop Per Child non-profit this month is coming out
with its first machines, designed with kids in poor countries in mind.
(See this story by my colleague, Steve Hamm, about OLPC's attempts to
jump-start its program.) Intel has a project of its own, the Classmate
PC, that's also meant to meet the demand for a low-cost way to provide
Internet access in poor countries in Africa, Asia and Latin America.
(I wrote about how the two projects compare here.)

OLPC, Intel and others are betting that the PC is the best way to do
that. But PCs, even specially designed ones for emerging markets, are
more expensive than cell phones. Negroponte's project isn't off to a
roaring start: See, for instance, this BW story by my colleague Steve
Hamm about OLPC's efforts to jump-start its program.

Some people, such as Qualcomm chairman Irwin Jacobs, argue that
focusing on the cell phone is a better way to boost Internet usage in
the developing world. You would expect Jacobs to say that. He's in the
business of selling chips for cell phones, of cours. But the drop in
landline connections in India - and the surge in mobile access to the
Net - seems to support his case.

http://www.businessweek.com/globalbiz/blog/asiatech/archives/2007/10/why_indias_inte.html?campaign_id=rss_daily

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