http://www.tnr.com/doc.mhtml?i=20071008&s=pinker100807&c=1

Why we curse.
What the F***?
by Steven Pinker

Fucking became the subject of congressional debate in 2003, after NBC
broadcast the Golden Globe Awards. Bono, lead singer of the mega-band
U2, was accepting a prize on behalf of the group and in his euphoria
exclaimed, "This is really, really, fucking brilliant" on the air. The
Federal Communications Commission (FCC), which is charged with
monitoring the nation's airwaves for indecency, decided somewhat
surprisingly not to sanction the network for failing to bleep out the
word. Explaining its decision, the FCC noted that its guidelines
define "indecency" as "material that describes or depicts sexual or
excretory organs or activities" and Bono had used fucking as "an
adjective or expletive to emphasize an exclamation."

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