I am not sure how fair it is, check this out:
http://www.brandtags.net/browse.php?id=228, one of the few (or only?) people
on the brand list -> black bitch boring fat harpo (marx?) oprah? Sounds a
bit racist to me.

LA Times and Visa seem more balanced
http://www.brandtags.net/browse.php?id=149 and
http://www.brandtags.net/browse.php?id=455
NYT and Apple are overwhelmingly positive (duh).
http://www.brandtags.net/browse.php?id=72, contrast with MS
http://www.brandtags.net/browse.php?id=127
And Sam Adams is yummy and delicious?

It's hard to tell the number of respondents from tag clouds. Nevertheless,
it is always interesting what people say when they are aware of the
anonymity. I am not even going to begin to talk about online forums.

--nithya


On Wed, Jul 9, 2008 at 2:01 AM, Thaths <[EMAIL PROTECTED]> wrote:

> Brandtags is a site that has people put in the first word of phrase
> they think of when they see a brand/logo.
>
> As a sampling, here is a tag cloud of what people think of when they
> see 'Fox News': http://www.brandtags.net/browse.php?id=267
>
> And the tag cloud for Heiniken:
> http://www.brandtags.net/browse.php?id=67 Amazing the number of people
> who seem to think they are German.
>
> Tag cloud for Leica: http://www.brandtags.net/browse.php?id=469
>
> Tag clouds for Yahoo, Google, Microsoft, Apple, etc. left as an
> exercise to the reader.
>
> Thaths
> --
> "I saw this in a movie about a bus that had to SPEED around a city, keeping
>  its SPEED over fifty, and if its SPEED dropped, it would explode. I think
>  it was called, 'The Bus That Couldn't Slow Down'." -- Homer J. Simpson
>
>


-- 
PhD student
Human Computer Interaction | Information and Computer Sciences
University of California, Irvine
http://www.ics.uci.edu/~nsambasi

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