Very fascinating account of the inside details of the historical US
Presidential campaigns.
Newsweek had insider access to all the 3 main contenders for the post
- McCain, Hillary and Obama, under the promise that the story would
not break until the president is elected.

It is a 7-part series.
http://www.newsweek.com/id/167581

<quote>
Among the other revelations from the special project:

    * The Obama campaign was provided with reports from the Secret
Service showing a sharp and disturbing increase in threats to Obama in
September and early October, at the same time that many crowds at
Palin rallies became more frenzied. Michelle Obama was shaken by the
vituperative crowds and the hot rhetoric from the GOP candidates. "Why
would they try to make people hate us?" Michelle asked a top campaign
aide.
    * On the Sunday night before the last debate, McCain's core group
of advisers—Steve Schmidt, Rick Davis, adman Fred Davis, strategist
Greg Strimple, pollster Bill McInturff and strategy director Sarah
Simmons—met to decide whether to tell McCain that the race was
effectively over, that he no longer had a chance to win. The consensus
in the room was no, not yet, not while he still had "a pulse."
    * The Obama campaign's New Media experts created a computer
program that would allow a "flusher"—the term for a volunteer who
rounds up nonvoters on Election Day—to know exactly who had, and had
not, voted in real time. They dubbed it Project Houdini, because of
the way names disappear off the list instantly once people are
identified as they wait in line at their local polling station.
    * Palin launched her attack on Obama's association with William
Ayers, the former Weather Underground bomber, before the campaign had
finalized a plan to raise the issue. McCain's advisers were working on
a strategy that they hoped to unveil the following week, but McCain
had not signed off on it, and top adviser Mark Salter was resisting.
    * McCain also was reluctant to use Obama's incendiary pastor, the
Rev. Jeremiah Wright, as a campaign issue. The Republican had set firm
boundaries: no Jeremiah Wright; no attacking Michelle Obama; no
attacking Obama for not serving in the military. McCain balked at an
ad using images of children that suggested that Obama might not
protect them from terrorism. Schmidt vetoed ads suggesting that Obama
was soft on crime (no Willie Hortons). And before word even got to
McCain, Schmidt and Salter scuttled a "celebrity" ad of Obama dancing
with talk-show host Ellen DeGeneres (the sight of a black man dancing
with a lesbian was deemed too provocative).
    * Obama was never inclined to choose Sen. Hillary Clinton as his
running mate, not so much because she had been his sometime bitter
rival on the campaign trail, but because of her husband. Still, as
Hillary's name came up in veep discussions, and Obama's advisers gave
all the reasons why she should be kept off the ticket, Obama would
stop and ask, "Are we sure?" He needed to be convinced one more time
that the Clintons would do more harm than good. McCain, on the other
hand, was relieved to face Sen. Joe Biden as the veep choice, and not
Hillary Clinton, whom the McCain camp had truly feared.
    * McCain was dumbfounded when Congressman John Lewis, a
civil-rights hero, issued a press release comparing the GOP nominee
with former Alabama governor George Wallace, a segregationist infamous
for stirring racial fears. McCain had devoted a chapter to Lewis in
one of his books, "Why Courage Matters," and had so admired Lewis that
he had once taken his children to meet him.
    * On the night she officially lost the Democratic nomination,
Hillary Clinton enjoyed a long and friendly phone conversation with
McCain. Clinton was actually on better terms with McCain than she was
with Obama. Clinton and McCain had downed shots together on Senate
junkets; they regarded each other as grizzled veterans of the
political wars and shared a certain disdain for Obama as flashy and
callow.
    * At the GOP convention in St. Paul, Palin was completely unfazed
by the boys' club fraternity she had just joined. One night, Steve
Schmidt and Mark Salter went to her hotel room to brief her. After a
minute, Palin sailed into the room wearing nothing but a towel, with
another on her wet hair. She told them to chat with her laconic
husband, Todd. "I'll be just a minute," she said.
    * The debates unnerved both candidates. When he was preparing for
them during the Democratic primaries, Obama was recorded saying, "I
don't consider this to be a good format for me, which makes me more
cautious. I often find myself trapped by the questions and thinking to
myself, 'You know, this is a stupid question, but let me … answer it.'
So when Brian Williams is asking me about what's a personal thing that
you've done [that's green], and I say, you know, 'Well, I planted a
bunch of trees.' And he says, 'I'm talking about personal.' What I'm
thinking in my head is, 'Well, the truth is, Brian, we can't solve
global warming because I f---ing changed light bulbs in my house. It's
because of something collective'."

</quote>

-- Vinayak
-- 
Blog @ http://thoughts.vinayakhegde.com

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