Probably not. Kotler's never written anything remotely actionable in recent times. His claim to fame is a book he wrote in, if I'm not wrong, 1959. Based on research of industries he looked at for 1945-1955.
Strange how 21st century marketers think he's some sort of demi-god. Is > this theory of "sex sells" going to make its way into Philip Kotler's > next edition? > > Cheeni > >
