>How do we reconcile the two, lack of communal/civic sense, and the
>overwhelming social conscience?
perhaps littering is the rebellion, the outlet. the individual rebelling
against the controlling society. 'if society (or "what will they say") will
make the biggest decisions of my life for me, e.g. who i can and cannot
marry, what should my profession be etc., then i'll use whatever little
freedom i am left with, to make the smallest decisions of my life, to get
back at society, e.g. where i defecate, or throw my rubbish'. the more i
have to conform, the more i'll try and find ways of getting away with what
and where i can.

those least likely to be bothered about "what will people say" are most
likely to notice and be irritated by littering and lack of civic sense.
others don't notice it as, being a subconscious way of releasing pent up
frustration, it is unlikely to cause any discomfort... in fact might give
some satisfaction (at an equally subconscious level).

since historically, even until recently, no one was free from this
control... the 'don't care what people say' kind didn't exist.

it is just a theory. one more to add to the animal/human divide (ie.
different cultures seem to have 'chosen' different areas of behaviour where
to deviate the most and the least from animal behaviour).

usman

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