An excellent study. I know my in my school roll call was by first names so the 'Deepak' overruled the 'Srinivasan'
In any case ... read on >> Can't wait to shop? Blame your surname, says study >> > > 2011-01-20 09:34:48 > Washington: Why do some people wait patiently to buy stuff while others rush > to grab it? > > The answer lies in your surname, according to a new study. > > It found that the first letter of our last names determines how quickly we > act on consumer opportunities as grownups. > > "The tendency to act quickly to acquire items such as those above is related > to the first letter of one's childhood surname," said Kurt A. Carlson of > Georgetown University and Jacqueline M. Conard of Belmont University. > > While looking at how quickly adults responded to opportunities to acquire > 'items of value', they found that individuals were faster or slower to > respond depending on where their last names fell in the alphabet. > > Those with surnames that started with letters at the beginning of the > alphabet were slower, while those whose surnames started with letters later > in the alphabet were faster. > > So why do the Abbotts wait, while the Zimmermans rush to buy? The researchers > believe that it is because children with surnames near the end of the > alphabet have spent their lives at the end of lines and at the back of > classrooms. > > "The idea holds that children develop time-dependent responses based on the > treatment they receive," they said. > > "In an effort to account for these inequities, children late in the alphabet > will move quickly when last name isn't a factor; they will 'buy early," they > added. > > Likewise, those with last names early in the alphabet will be so accustomed > to being first that that individual opportunities to make a purchase won't > matter very much; they will 'buy late'," they said. > > The researchers also said that the 'last-name effect' occurred only with > childhood surnames, not names that had changed due to marriage. > > The study is published in the Journal of Consumer Research. > > > >
