A longish excerpt from a new book that claims, inter alia, that
Shakespeare was responsible for the name'Jessica', Obama's presidency,
and Justin Bieber.

Thoughts? Especially on the title?

Udhay (who would probably pick Gutenberg)

http://www.nationalpost.com/todays-paper/most+influential+history/4788014/story.html

The most influential man in history

Stephen Marche, National Post · May 16, 2011 | Last Updated: May 19,
2011 10:51 AM ET

What if Shakespeare had never lived? What if he, like so many children
of the 16th century, had died in childhood, just another lost infant son
of an unknown Stratford glove-maker? Instead of the bland monument with
its threatening inscription -"cursed be he who moves my bones"-imagine a
nameless grave, a corpse knocked about and forgotten long ago in the
Warwickshire muck. How would the world be different without him?

Most writers spend their lives avoiding the question of what writing
amounts to. It's an annoying question, and tends to be asked by annoying
people, like your parents and their friends and the businessmen at gala
fundraisers. I've never yet heard a satisfying answer, because no matter
what anyone says there's almost always a better way to achieve the
intended goal than by writing. If you want to improve the world, go
plant a tree in the desert or chain yourself to a whaling vessel or sign
up to teach underprivileged kids in an at-risk neighbourhood. Samuel
Johnson, the 18th-century critic and wit, famously said that anyone who
doesn't write for money is a blockhead, but sadly the opposite is true.
If you want money, may I suggest corporate law? Or at least aluminum siding.

Shakespeare is the exception. He was the most influential person who
ever lived. He shaped our world more than any political or religious
leader, more than any explorer or engineer. The gifted playwright who
moves audiences to laughter and tears has also moved history. Do any
other poets even begin to change our behaviour or our environment? W.H.
Auden once wrote that "poetry makes nothing happen. It exists in the
valley of its saying where executives would never want to tamper."
Shakespeare has wandered away from the valley of his saying and hangs
around in the most unlikely places, in 1950's teen rebel movies and in
psychoanalysts' offices, in nightclubs and in mall food courts, in
voting booths in the American South and in the trash of Central Park.
The effects of his words on the world have been out of all proportion,
monstrous and sublime, vertiginous in their consequences, far beyond
anything he could have predicted.

Shakespeare's power is evident everywhere if you know where to look. He
shows up in obvious places -he remains the dominant influence on
Hollywood and Bollywood -but he also shows up in places you might never
expect. The reason there are starlings in North America? Shakespeare. On
March 6, 1890, a New York pharmaceutical manufacturer named Eugene
Schiefflin released 60 starlings into Central Park, following his plan
to introduce every species of bird mentioned in Shakespeare into the New
World. Those 60 birds swelled to over 200 million birds today, and they
have wrought havoc on our public buildings as well as on our
agriculture. He has an amazing knack for showing up at key moments in
American history, too. Shakespeare's Julius Caesar was a major
inspiritation for John Wilkes Booth who explicitly compared himself to
Shakespeare's hero in a diary he wrote on the run: "After being hunted
like a dog through swamps, woods, and last night being chased by
gun-boats till I was forced to return wet cold and starving, with every
man's hand against me, I am here in despair. And why? For doing what
Brutus was honoured for."

His intellectual influence is simply without parallel. Shakespeare
changed our conceptions of race and sex and adolescence in the most
profound of ways. There would be no Obama if there were not first
Othello, just as there would be no Leonardo di Caprio if there were not
first Romeo. He changed the English language beyond recognition,
inventing over 1,700 words, words like "jaded" and "bandit,"
"advertising" and "skim milk," "glow" and "gnarled" and "gossip." The
name Jessica comes from The Merchant of Venice. He is, as Virginia Woolf
put it, "the word-coining genius, as if thought plunged into a sea of
words and came up dripping."

The question that naturally follows this mysterious power of
Shakespeare's is why. What is the source of all that influence? To
people largely unfamiliar with his genius, the name "Shakespeare" can
produce a vague impression of British stuffiness, of Cambridge dons in
tweed and Wednesday matinees attended by school groups in rose gardens.
The truth is that he belongs absolutely to our moment, to our
experience. The world he created and inhabited is filthy and exalted,
cheap and rarified, gorgeous and vile, full of confusion and sudden
epiphany; in short as full and complicated as our own. Nothing in
literature captures the surging cacophony of voices and perspectives or
the dazzling diversity of present-day cities like London, New York or
Mumbai more than the plays of Shakespeare. He is more than ever our
contemporary -a myriad-minded man for a myriad-minded world.

The breadth and depth of his appeal verges on the bizarre. I remember
during one particularly dreary February in Toronto while I was studying
for my Ph.D., locked in the library, I discovered the fascinating way in
which the residents of Carriacou in the Grenadines take up Shakespeare.
Every year, on Shrove Tuesday, young men, dressed in elaborate
Pierrot-style costumes and animal masks topped with crowns of ficus
roots, go from crossroads to crossroads, performing passages of Julius
Caesar competitively. They call it "The Shakespeare Mas." The game goes
like this. One team captain shouts out a challenge to a member of the
other team to recite a passage. (For example: "Will you relate to me
Mark Anthony's speech over Caesar's dead body?") If the competitor gets
through the passage without error, he can ask his opponent to recite
another passage.

The contest is watched over by the huge crowds who scrutinize the
speeches for mistakes. Players encourage their teammates with shouts of
"brave," "tell him," "go on," and "that's right." Anyone who fails to
recite the passage correctly or who mixes up the words, earns a beating
from his opponents. The whips used for these ceremonies are serious
business, made from telephone wires. The government had to intervene in
the 1950s when the Shakespeare Mas degenerated into a huge battle
between the North and South island contingents, fuelled by women who
supplied the combatants with boiling water and stones. Everyone,
throughout the proceedings, is hammered on the local overproof rum, Iron
Jack.

When a folklore researcher asked one of the participants why they
recited Julius Caesar and nothing else, his answer was simple but there
can be none better: Shakespeare was "sweeter." To illustrate his point,
he burst into Mark Anthony's famous speech: "O, pardon me, thou bleeding
piece of earth."

Shakespeare belongs to anyone who wants to tell his stories, no matter
how remote. There's a famous anecdote, beloved by Shakespeare
professors, about an anthropologist named Laura Bohannan who went to
study the Tiv tribe in a remote corner of the Nigerian interior during
the early Sixties. It was the rainy season in Benue, when the Tiv can't
work and can't perform the rituals that anthropologists like Professor
Bohannan study. Instead, the Tiv start drinking in the morning and they
tell stories all day. Eventually they asked Bohannan for a story, and it
just so happened that she had a copy of Hamlet with her. She decided to
give it a try.

The questions began immediately, from the first scene. The Tiv could not
understand why the ghost would come for Hamlet. It wouldn't be the duty
of a son to revenge his father, but the duty of his father's brothers.
They also heartily ap-proved of Claudius's marriage to Gertrude, which
is a problem if you want the play to make sense. An old man commented to
his companions: "I told you that if we knew more about Europeans, we
would find they were really very like us. In our country also, the
younger brother marries the elder brother's widow and becomes the father
of his children." It took the anthropologist several attempts to
untangle this knot of contention, but the whole play required a separate
Tiv explanation. When Hamlet confronts his mother, the audience erupted
in "shocked murmurs." How could a son scold his mother? Hamlet, as
written, was all too unbelievable. So the Tiv insisted on straightening
it out for the anthropologist. Once they had corrected the play, though
-explaining the chains of magic and revenge that fit the Tiv worldview
-they enjoyed it. "Sometime you must tell us some more stories of your
country," one of the old men told Bohannan. "We, who are elders, will
instruct you in their true meaning, so that when you return to your own
land your elders will see that you have not been sitting in the bush,
but among those who know things and who have taught you wisdom."

Shakespeare teaches us all wisdom, though we all make our own
Shakespeares out of his work. When you become familiar with Shakespeare,
you see him everywhere. The leaves change in the fall: "Bare ruined
choirs where late the sweet birds sang." Madonna is in the news again:
"Age cannot wither her, nor custom stale her infinite variety." Chilean
miners are stuck half a mile underground: "The earth has bubbles as the
water has." He is like a witty friend constantly making the perfect
aside on whatever action the world is performing. And it's a testament
to his ongoing relevance and vitality that his plays resonate well
beyond the stage.

Shakespeare's various effects on world history would have boggled his
own capacious imagination. He's been the unwitting founder of
intellectual movements he would never have endorsed and the secret
presence behind spiritual practices he could never have imagined. He has
been used as a crude political instrument by all sides in conflicts of
which he could never have conceived. His vision has been assumed by
saints and by murderers. At the bottom of all these slippery chains of
consequences and perverted manifestations of his talent dwells the
unique ability of Shakespeare to place his finger on people's souls. His
strange power, all his world-shaking, reality-transforming impact begins
from a simple but mysterious truth: His stories sound good to everybody.

- From How Shakespeare Changed Everything, published by HarperCollins
Publishers Ltd. © 2011 by Stephen Marche. All rights reserved. Reprinted
by permission of HarperCollins Publishers Ltd.

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