Glomped from the Oct 2011 edition of Vogue India--

If aliens ever attempted to decipher India through contemporary Hindi
movies, they would be forced to conclude that the entire country is
Punjabi. Which also apparently means that all of us are exuberant,
boisterously affectionate affectionate and relentlessly cheerful. That we
routinely run through mustard fields (with dupattas trailing behind, of
course). That our speech is peppered with *assi*, *puttar*, *soni*, *makhna*,
*balle balle*, *shava shava* and (my favourite) *chak de phatte*. That our
men are solid and that our women dutifully kep karva chauth. And that,
given the slightest opportunity, all of us, including aged aunts and
uncles, are delighted to break into a rousing dance number.

WHen did Bollywood become Punjabi? The groundwork was set during the
Partition, when refugees like BR Chopra moved to Mumbai. Historically,
Bollywood's A-list families--the Chopras, Kapoors, Deols--were Punjabi, and
the on-screen families they created were invariably North Indian. But the
generic turned specifc with *Dilwale Dulhaniya Le Jayenge* in the 1995.
Aditya Chopra's monster hit--16 years later, it's still running at Maratha
Mandir in Mumbai--set the tone for the next decade. The reclusive director
also played mentor to Karan Hohar, who took the Punjabi baton and ran the
next mile. In films like *Kuch Kuch Hota Hai*, *Kabhie Khushi Kabhie  Gham* and
*Kal Ho Naa Ho*, Johar confirmed what we all secretly suspected--that
Punjabis have more fun than the rest of us. The result is now even a South
Indian NRI wedding must have a Bollywood night, in which everyone rocks to
'Maahi Ve' and 'Mauja Hi Mauja'.

The truth is, Bollywood and the Punjabi are a perfect hit. Hindi films are
larger than life. They are brash and robust. The best have an inherent
masti. In other words, they are Punjabi.

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