[silk] Ford Figo (was sociolinguistic query)

[Giancarlo Livraghi]

The Ford Figo story is quite intriguing. Apparently the name was chosen 
because "Figo means 'cool' in Italian". Nobody in Detroit or Chennai 
appears to be aware of the anatomical-sexual implications (though maybe 
someone is in Brazil, where this model is conservatively called Fiesta).

I wonder how a woman driving a Figo in India, Mexico or South Africa 
would feel if she knew the meaning of her car's name.


(And btw... the equivalent of "hijo de  puta" is used in French and 
Italian).

Giancarlo