http://ibnlive.in.com/news/david-davidar-aleph-books-will-be-competitively-priced/253579-55.html
<excerpt> *Q. A lot of Indian publishing’s growth is coming in at the lower end of the market. You’re aiming at a more sophisticated reader. How will you make sure that Aleph’s books reach them and appeal to them?* Again, Aleph’s ambitions have been very carefully thought through. In our view there are many areas in the Indian writing and trade publishing scene that have not been exploited in any significant way. For example, while we have world class novelists we have too few great books of history, science, politics, sociology, travel, narrative non-fiction and biography to name just some of the areas that we are looking to target. In these categories you might have books that are first rate in terms of scholarship, but as these are generally aimed at academics they are largely unreadable where the lay reader is concerned. Books that are available to general readers are sometimes readable, but are singularly lacking in depth or nuance. So, we see a great deal of opportunity in terms of books that we can publish. What we intend to do is actively commission writers to produce great books in some of these subject areas. </excerpt> Should we, er., start saving up? What's your view on the venture, and the man?
