On Tue, Aug 20, 2013 at 3:08 PM, Mark Bergen <[email protected]> wrote:

> >
> >
> >
> http://www.livemint.com/Industry/DxwH4TNGtKS58r7npgjnnO/Valerie-Wagoner-Tapping-the-missedcall-trade.html
> >
> > Interesting.
>

I have heard of Zipdial before and the idea/business is definitely
interesting. I felt the article was way too much gaga that it should have
been considering the business has been around for a while.

I see a PR offensive by ZipDial (they were covered by The Economist as
well). Nothing wrong with it though. Neither of the articles elaborates on
the vulnerability of the business models now that many people in India have
been busy whatsapping. I have seen so many non-tech-savvy people use it,
amazing traction. Also there are so many short code marketing companies
that have been around for a while.

Also another thing that stuck out of the article was 87 broad patents. Will
be interesting to know what they are.

-- Vinayak

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