On Sun, Mar 2, 2014 at 12:24 PM, Udhay Shankar N <[email protected]> wrote:
> http://www.speedtree.com/avatar/ > > ... > Enter SpeedTree Cinema > > As they scoured the Internet for vegetation software, Bluff’s team > learned of SpeedTree Cinema, a product so new it hadn’t been formally > announced yet. The team signed up for the trial version, downloaded it > and opened it up. > > “I knew within 15 minutes that this was what we were looking for,” Bluff > said. “In the past, we had never been able to control down to a leaf or > a twig, where with SpeedTree we could. We were able to grow and > manipulate a tree to the exact specifications of a film where literally > every scene had been meticulously pre-visualized by Mr. Cameron’s team.” > > Once Bluff’s team knew SpeedTree was the tool they would use, they set > to work, quickly churning out the trees they needed by the dozens. A little baffled by the tone of voice here. For something that is a piece of self-promotion, on their own website, why write it like a newspaper article? C
