I haven't read the article, but 2 quick observations:

1) ALS charities don't only do research. They also provide other resources for 
people and families affected by the disease.

2) Project ALS is a well-audited research-only charity. More than 90% of its 
budget goes to research.

jrs



On Aug 27, 2014, at 9:18 AM, Rajesh Mehar wrote:

> I have no attachment or antagonism towards the Ice Bucket Challenge
> campaign, but what the viral-ness of the campaign has caused is increased
> scrutiny, and consequently some interesting revelations. This link below
> talks of one FB user's research that for every $100 contributed to the
> cause, only $7 goes to research.
> 
> http://www.dnaindia.com/world/report-facebook-user-claims-that-only-7-of-als-challenge-donations-go-towards-research-2013571
> 
> Somehow, this fact (??) brings to the fore of my mind the skeptical part of
> me who is deeply suspicious of large charitable organizations that have
> mega marketing budgets and humongous 'administrative costs'.


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