It was 1977 and, although nobody knew it at the time, psychologist Ellen
Langer and her research team at Harvard University were about to conduct a
study that would change our understanding of human behavior. It all started
when Langer asked her research assistants to cut in front of innocent peo...

http://thenextweb.com/lifehacks/2015/04/03/why-we-act-irrationally-the-one-word-that-drives-our-senseless-habits/

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