> > > But what really hit the proverbial nail was other tech startups (who were > my target customers) refusing to pay even 1/10 of what an established firm > (if they managed to find one for all of what I was offering) would have > charged them. If the two customers I had cracked had, I would have probably > stuck to it. > > And even when they agree to pay, there is the long, hard slog to actually get the money in B2B businesses. One of our competitors (and a good friend, incidentally) recently shut down after they couldn't manage the working capital cycle with high operating costs and several months of overdue debtors.
I must say though that I have personally been amazed by the support I have received from the network of ex-colleagues and business associates. Our first set of clients, as well as partners, have all come through referrals and connects; not something I take lightly in a bootstrapped business.
