Well, it IS about silver... <http://phys.org/news/2015-01-super-insulated-indoor.html>
"(Phys.org)—By wearing clothes that have been dip-coated in a silver nanowire (AgNW) solution that is highly radiation-insulating, a person may stay so warm in the winter that they can greatly reduce or even eliminate their need for heating their home. Considering that 47% of global energy is spent on indoor heating, and 42% of that specifically for residential heating, such highly insulating clothing could potentially have huge cost savings."
