True colloidal silver is filled with mostly nano-particles (not ions), thus
providing the optimum active surface area per unit of silver, and has a
light golden color.

EIS is a clear silver solution mostly filled with ions (not particles),
which results in a lower health efficiency value per unit of silver than in
true colloids.

The difference between true colloids and solutions is very well explained
in the article following:

http://www.silver-colloids.com/Reports/reports.html?partner=37