The Costco/Mountolivio company responds that the way they
keep their prices so low is....

"Our competitiveness is due to a long
experience in the olive oil trading of the Gasparini Family."

The rest of the olive oil producing world sells cheap products
by cutting corners in production (machine harvesting,
waiting too long to process, including damaged olives, etc.)
and by adulterating and using chemicals to process.
The Gasparini family, on the other hand, has been able
to do something no one else has been able to do.
The Gasparini family sounds pretty smart.  Maybe if they
were a little smarter they would sell their olive oil for the price
charged for other high quality olive oil.  Maybe, as someone
suggested, there is a difference between being
'declared' extra virgin olive oil and being labeled
extra virgin olive oil.  There is clearly something wrong
somewhere and I find it hard to believe that it has
much to do with the cleverness of one family.


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