This a company that produces an ionic silver solution and calls it colloidal
silver, like many others.

They claim the product is "made in a laboratory dedicated to colloidal
silver technology", but they are not making colloidal silver, they are
making ionic silver, which is not the same thing.

This company makes up scientific sounding technical words that have no known
definition to describe their product. They claim their product "possess
energia".

They do not define the term on their website and if asked for a definition
by e-mail they refuse to answer. This practice is what many refer to as
"techno-babble", making up technical sounding words to impress the
non-technical reading public.

They further claim their product contains "completely transformed elemental
silver, free ions of 46 electron silver...", in other words ionic silver.
More techno-babble instead of just saying this is an ionic silver solution.

Techno-babble is one form of deception in advertising and is a tactic
frequently employed by shyster companies who are trying to sell an otherwise
undistinguished product.

If this was a reputable company selling a legitimate product why would they
use make believe words to technically describe their product?

frank key



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