This is the mentality of the FDA:
Richard Bandler (the Neurolinguistic Programming guy) tried
marketing a placebo, but predictably the FDA didn't like it. The
following is from his book "Time For A Change":
"You may have thought a placebo works because the person doesn't
know it's a placebo. It works because of belief. In the USA we do
an unusual
thing. We test all drugs against placebos. That's what a
double-blind test
does. So we have more information on placebos than we have on all
drugs put
together.
Robert Dilts and I had an idea. We decided to put out a product,
tiny empty capsules, called "Placebo." No side effects.
Robert was my grad student at the time. He reviewed the research
on standard problems like headaches. We made plans to publish a
little
booklet with an index. A person would look up headaches and read,
"When tested
against other drugs, placebos work five out of six times." Then
it would say,
"Take seven when you have a headache." It's a sure thing.
The FDA complained. They told us the effects would wear off.
Placebo would lose its efficacy. We knew that could happen. Some
people would
not get the beliefs built in tenaciously the first time. We
revealed our backup plan. "NEW! PLACEBO PLUS! TWICE THE INERT
INGREDIENTS! TWICE AS
POWERFUL AS EVER BEFORE!"
Of course, drug companies run the FDA. So they wouldn't let us do
it. They couldn't find any danger. The capsules were empty. There
was
nothing there. They told us this was illegal and immoral.
"Besides," they said,
"it will never work, so we won't let you do it."
We had proved that it would work. We had decades of their
experimental results from them. We also had our own results.
My clients often knew a placebo when they got one. They still do.
I actually give them the ability to believe that it works because
it is a
placebo. I explain that since they already know it for a placebo,
it will
work forever. It does."
--
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