In Defense of Hipsters

http://towardfreedom.com/home/content/view/1404/1/

Written by Dave Monaghan
Wednesday, 10 September 2008

This article is a response to "Hipster: The Dead End of Western 
Civilization" (Adbusters #79, Cover Story). 
http://www.adbusters.org/magazine/79/hipster.html
--

At a bar a few months ago, I overheard a conversation between two 
women who, to my mind, were the very epitome of hipsterdom.  Their 
asymmetrical haircuts, tight jeans, vintage T-shirts, fashionable 
jewelry, Parliament cigarettes and bottles of Pabst Blue Ribbon 
formed one seamless ensemble of hipster aesthetic so perfect that I 
knew that one of them had to have a Vespa parked outside.  They were 
engaged in a vigorous debate, striking charismatic poses as they 
gestured to underline points.  I turned my ear to them and strained 
to decipher their words through the thundering sound of a Journey 
song somebody had chosen, no doubt in a moment of ironic inspiration, 
to call forth from the jukebox.

"No, no, Beth, you are definitely not a hipster!" one of them was 
assuring her friend.  She then proceeded to provide a list reasons 
why this friend, who was clearly writhing in the thorns of 
self-doubt, simply did not meet the criteria of the dreaded category.

It went something like this.  Though the friend, Beth, was an artist, 
she produced sculptures which displayed a seriousness utterly lacking 
from hipster art.  The latter tended to be characterized by incessant 
pop-culture reference, comic-book style drawings, and a penchant for 
shocking violence and sexuality for its own sake.  Further, Beth was 
a political activist, devoting considerable time outside her job to 
anti-war and environmentalist causes.  And finally, though Beth had a 
MySpace page, she had made it reluctantly and only because it happens 
to be a good place to market her sculptures.

This seemed to convince Beth.

These arguments, though they may be laughable, are indicative of a 
phenomenon pointed out by Douglass Haddow in his recent essay 
"Hipster: The Dead End of Western Civilization" (Adbusters #79, Cover 
Story).  That is, there are very few, if any, self-avowed 
hipsters.  The term hipster is, in fact, almost universally a term of 
derision.  But despite what Vice Magazine founder Gavin McInnes 
insists in Haddow's article, the epithet is not most commonly used by 
"chubby bloggers who aren't getting laid anymore".  The term is more 
commonly than not used by people who are themselves quite open to the 
charge from others.

In fact, ask just about any white urban twenty-something in a hoodie 
what a hipster is, and he will proceed to give you an elaborate 
definition full of backtrackings, qualifications, and 
equivocations.  And the goal of this tortuous definition will be to 
specifically exclude himself and his closest friends, but still to 
preserve the category for use against others.

I have decided that hipsters, who are nothing less than the four 
horsemen – or fixed-gear bike riders – of the apocalypse in Haddow's 
paranoid hallucinations, are in need of an advocate.  Or if not an 
advocate, at least of a little demystification.

Haddow's article, taking the genre form of a lurid journey into the 
heart of stylish darkness, derides hipsters for many reasons.  They 
dance self-consciously.  They ape working-class fashion.  They 
photograph each other constantly at parties and then view the 
photographs the next day on Flickr-streams.  They blog about their 
inane exploits.  They are shallow and superficial and they 
appropriate the fashion tastes and musical styles of previous 
ages.  But in general, all of Haddow's kvetching can be boiled down 
to a single complaint: hipsters don't really believe in anything.

This, according to Haddow, sets hipsters apart from all of the youth 
subcultures that preceded them.  The hipster's antecedents – punk, 
hip-hop, hippie culture – were movements that "energetically 
challenged the status quo," that existed to "smash social standards, 
riot and fight to revolutionize every aspect of music, art, 
government and civil society".  In contrast, hipsters are merely "an 
appropriation of different styles from different eras… a youth 
subculture that mirrors the doomed shallowness of mainstream society".

Haddow believes that what he has found is a youth subculture of 
nihilism.  And not the self-conscious nihilism of late-70's punk 
rockers, but an unconscious nihilism that is all the more dangerous 
for not understanding what it is.  Hipsters, for Haddow, embody the 
nihilism that reeks deep in the core of capitalist consumer 
society.  Just as capitalist market commodifies all, reducing 
everything, regardless of its nature, to the level of object for 
sale, hipsters will consume and assimilate material culture without 
distinction, without regard for its history or meaning.

But is Haddow right to be so concerned?  His writing seethes contempt 
for hipster art-parties, their drinking, dancing, late-night 
carousing and drug use (stopping short of commenting on loose sexual 
morals, though this is absolutely central to the hipster 
lifestyle).  But none of this is new.  In generation after 
generation, segments of the youth population have drifted through 
their twenties indulging one desire after another, finding creativity 
and sensual gratification to be as important if not more important 
than imbuing life with meaning through self-sacrificing political 
struggle or individual achievement.  Haddow simply does not know what 
to label to give this phenomenon.  It is not nihilism, but 
old-fashioned youthful bohemianism.

The bohemian lifestyle has a long history, originating in 1840's 
Paris among young artists and socialites of the bourgeoisie and 
aristocracy, and winding its way down to us through the ages.  There 
was a bohemian aspect to nearly every important youth subculture from 
then until now, from the leftist intellectuals of Greenwich Village 
in the 1910's to the flappers and swingers of the Prohibition era, 
from the Beatniks to the "free love" radicals of the 1960's.  Note 
that many of these youth subcultures are viewed by Haddow wistfully, 
and are held up to the youth of today as examples of what they ought to be.

Not only is bohemianism not new, but hysterical condemnation of 
bohemianism – in the vein of the article in question – is likewise 
nothing new.  The very first appearance of the original Bohemians in 
1840's Paris was accompanied by proclamations that Bohemianism 
represented nothing less than the beginning of the downfall of 
society.  This derision of youthful hedonism and irresponsibility has 
reappeared in various forms throughout history, typically annunciated 
from the viewpoint of moral conservatism.    For Bohemians were known 
to disdain traditional monogamous sexual relations, to have greater 
tolerance for homosexuality, to fritter away time partying and 
creating art rather than leading respectable lives.  Until the 
1970's, it can be said that bohemianism was a direct challenge to a 
status quo that required sexual repression and delayed gratification 
to power the engines of capitalist growth, and thus was frequently 
married to movements for more fundamental social change.  This 
convergence was clearly expressed in infamous slogans of the 1960's 
such as "Make love, not war", and "Drop acid, not bombs".  Quite 
frequently, Bohemian lifestyles and anti-capitalist ideology walked 
hand-in-hand.

This was, however, certainly not always the case.  Many previous 
youthful hedonists – such as the swingers of the 1920's, and to a 
lesser extent, the Beats – were largely apolitical.  And of course 
many a humorless communist or anarchist disdained art, drug use and 
free sexuality as so many bourgeois indulgences or opiates of the 
people.  Only occasionally throughout history did strands of leftist 
philosophy advocate sensual indulgence as "liberation".  And cultural 
developments since the mid-1970's have definitively disentangled 
leftist politics from such hedonism, showing this marriage of private 
vice and public virtue to be one of convenience – the result of 
historical contingencies - and not of necessity.

Economic, cultural, and political changes since 1970 have brought 
about a dramatic realignment in the relationship between the economy 
and desire.  Whereas prior to about 1970 the US economy was primarily 
powered by production, since this time we have seen a shift towards 
an economy in which consumption is central (at least in the First 
World, as production moved to the Third).  In order to encourage and 
endlessly expand consumption, capitalism, through advertising and 
media, stokes the flames of desire for sensual gratification.  As a 
result, desires that were once transgressive – for multiple sex 
partners, for nights of drinking and drug use at psychedelic dance 
clubs – are now harnessed in service of the consumer economy.

This in turn has resulted in an odd but perhaps unavoidable 
puritanical turn in anti-capitalist critique of which Haddow's essay 
is typical.  Beginning with Marcuse and Adorno, who in the 1960's 
theorized the increasingly intimate relationship between desire and 
consumption as "repressive (or mechanical) desublimation", a segment 
of Leftist cultural criticism has reversed its sometime stance of 
calling for the full liberation of desire to critiquing 
manifestations of such liberation as co-opted and manipulated.

And so it is not so much that the hipster is the manifestation of a 
new trend.  It is rather that the hipster is simply the bohemian in a 
world in which bohemianism among the young is not only tolerated but 
encouraged.  Hipsters cannot really be blamed for this, and there 
isn't anything inherently progressive in bohemianism's opposite, 
sensual renunciation.  In behaving hedonistically, hipsters are 
simply taking advantage of the freedom of youth in the same manner as 
generations of young people before them.

So hipsters, in all their pettiness and vice, are not really breaking 
any new ground.  But isn't something different still going on 
here?  Didn't past generations of youth still have goals and values; 
didn't they still believe in something?  Isn't the uniqueness of 
hipsters that all they have left is the hedonism?  And so, even if it 
is acknowledged that partying and screwing are neither new nor 
objectionable in themselves, can't we still condemn modern youth – 
hipsters – for being concerned with these things to the exclusion of 
all else?

The answer is no, for reasons that will become clear later.  But 
first we need to listen to what exactly is going on when people 
contrast the youth of today – hipsters, hip-hop urban kids, and other 
groups – to the youth of previous generations.  For often when this 
is done – and Haddow's article is a prime example of this – the 
previous generations are painted in an overly charitable light.

Youth movements of the past were far from simple phenomena; they were 
as varied and multifaceted as youth culture is today.  Punk-rockers 
were not uniformly revolutionary; punk-rock articulated a wide 
spectrum of political ideologies, from anarchism to nihilism to (in 
its close cousins) anti-immigrant racism.  The "counterculture" of 
the sixties included not just SDS activists and Black Panthers but 
apolitical "drop-out" hippies, reactionary Hell's Angels, and New Age 
spiritualists.  Young people in the 1950's were more famous for car 
races and rock-and-roll than for progressive political commitment.

When these complexities are pasted over in the interest of a negative 
characterization of the present, what is going on is 
nostalgia.  Nostalgia, a longing for the lost past, reconstructs an 
ideal past that never existed in order to flee from the unavoidably 
complex present.  It occurs on both sides of the political spectrum, 
though left-wing and right-wing nostalgia differ slightly in form and 
function.  Right-wing nostalgia tends to long for an earlier 
historical epoch as a whole or its dominant culture, a time when 
"things made sense" and a more traditional morality prevailed.  As 
such, it generally expresses a desire to recreate the dominant power 
relations of the past – between men and women, whites and minorities, 
middle-class and working-class – and hides inconvenient aspects 
(racism, oppression of women) of the time in which these relations 
prevailed in order to make the time appear in ideal form.

Leftist nostalgia, by contrast, does not long for a former time, 
being all too aware of the oppression that characterized any given 
moment of the past.  Instead, leftist nostalgia longs for the return 
to a given social movement and its historical context of vital and 
authentic struggle (the Paris Commune, the Spanish Civil War, the 
1960's anti-war and black liberation movements, etc.).  It looks not 
to an era but to a given historical moment, and longs not for the 
past but for the possibilities that a moment in the past 
contained.  Thus it longs for a moment when a radically different 
future seemed possible, more possible than it does now.  In order to 
do this, it idealizes the past movement and moment, repressing 
inconvenient aspects (racism among past labor leaders, naiveté among 
youthful activists, poor leadership decisions, fundamentally 
unrealizable visions).  Leftist nostalgia tends to create saints and 
martyrs, and in its light past failures will appear as the result of 
nefarious actions from those in power and not of mistakes made by 
leftists movements themselves.

This sort of nostalgia is unhelpful to modern leftists for two 
reasons.  First, it allows us to absolve, through deliberate 
forgetfulness, our ancestors in struggle of their grievous mistakes 
in order that we may retain their visions and strategies 
intact.  That is, we forget their errors in order that we may repeat 
them ad nauseum.  But more importantly, nostalgia is fundamentally a 
flight from the present, a refusal to live fully in the here and now, 
because of an unwillingness to reckon with its irreducible complexity 
and difficulty.  It leads us, as it has led Douglass Haddow, to look 
upon the present with undue despair and to reject the world around us 
in toto.  We owe it to ourselves and to our present moment, the only 
one we have a choice of living in, to do better.

Let us finally turn to the reason why hipsters do not believe in 
anything (and they don't), and why this is actually not a 
problem.  In doing so, we will have to approach doing the impossible 
– actually providing a definition for what exactly a hipster is.

The fundamental mistake made when one compares "hipsters" to 1970's 
punks or 1960's radicals lies in the elementary insight that while 
punk-rockers called themselves such and radicals loudly proclaimed 
their revolutionary identities, nobody claims to be a 
hipster.  Hipsters are always labeled as such by others, never 
themselves.  And yet they exist, as a definite social subgroup, 
clearly distinct from non-hipsters within the general population 
(though who exactly they are is up for debate).  This is because 
while punks and radicals were countercultures, hipsters are merely a 
subculture.

To make a provisional distinction between these two terms, consider 
the distinction Marx made (using Hegelian terminology) between a 
class in-itself and a class for-itself.  For Marx, the proletariat's 
existence was a matter of clear social fact, undeniable and 
unavoidable.  But the proletariat did not necessarily know that it 
was a class, and it definitely did not typically understand what 
(according to Marx) its interests were.  As unaware, it was a 
class-in-itself, an object of sociological knowledge.  Not until it 
became self-aware would it become a class for-itself, a fighting 
force capable of articulating its desires and interests and carrying 
on conscious political action.

A counterculture is a social group for-itself, conscious of 
themselves as different, as distinct from "mainstream society", as 
promoting a competing vision of how to live.  Hipsters are simply not 
this.  They are a subculture, a social group only in-itself, labeled 
and described by others, differing from the mainstream only 
haphazardly or unconsciously, because a large number of its 
individual members as individuals happen to choose to differ from the 
mainstream in the same way.

As such, as a group that does not consider itself a group, whose 
members continuously loudly disaffiliate themselves from it, hipsters 
are by nature incapable of having consciously shared beliefs.  And 
this is why a critique of hipsters as "not believing in anything" is 
utterly disingenuous.  What they are being faulted with here is not 
having an ideology, a set of beliefs that bind them together as a 
group and allow them to express common goals and aims.  Hipsters, as 
a subgroup ashamed of their own existence, cannot have an 
ideology.  In this sense it is true – in fact, axiomatic – that 
hipsters as hipsters don't believe in anything.  This is also why 
this fact simply does not matter.

What Haddow seems to fault today's youth with is not forging a 
genuine youth-based movement for radical change.  Perhaps he wishes 
such a movement were happening right now so he could participate in 
it.  But asking "Why don't the youth rise up?" is really no different 
than asking "Why don't the workers rise up?".  There is no shortage 
of social problems for a movement of youth, workers or whomever to 
address.  But the existence of social problems does not in itself 
occasion social movements.  Social movements are historical 
singularities, produced through a complicated convergence of 
historical contingencies, unpredictable and utterly impossible to 
recreate.  But for our intents and purposes, as people residing in 
the here and now and who see the need for such a movement, the 
essential element, the only one with which we need concern ourselves, 
is conscious organizing.  Mass-movements are made, not born, brought 
about by long and hard work by committed activists (who happen to be 
lucky enough to live during a particular set of historical circumstances).

And so in this context, let us figure out who these hipsters are and 
whether they are potential material for progressive political 
organizing.

What is the hipster?  In most general terms, she is a college 
educated, (generally) white urbanite in her early 20's to mid-30's, 
who works in a somewhat non-corporate environment and has not yet had 
children. That is really all you can say without muddying the water, 
and there are exceptions even to these few general rules.  But some 
cultural and ideological corollaries flow directly from this brief description.

First, the hipster is in the demographic most likely to be 
politically progressive: college educated, young, and living in major 
urban areas.  This means more tolerant toward homosexuals, more 
likely to favor green policies, more questioning of traditional 
authorities such as police, big business people and the Republican Party.

Second, since the hipster lives in cities, and particularly in the 
most desirable cities, she pays high rents, especially considering 
her non-corporate income.  This means she seeks places to live in 
more affordable, traditionally working class neighborhoods, often 
crowding into a small, run-down apartment with a number of other 
adult residents.  This makes the hipster both more likely to favor 
progressive housing-rights legislation and the ideal shock-troop of 
gentrification.

Third, the hipster will seek means to reduce expenditures on many 
items.  Thus hipsters' fixation with used items via craigslist, their 
patronizing of used and vintage clothing stores, and preference for 
bicycling over cars, and buying the cheapest beer and food 
available.  From this is derived the tendency of hipster culture 
toward pastiche, which is not primarily cultural cannibalism but 
rather making the best of a bad situation.  It also accounts for the 
adoption of working-class styles (Pabst, burritos, v-neck T-shirts), 
because they initially tend to represent cheap options.

In both cases – the pastiche of hipster dress and the adoption of 
working-class symbols – the adaptations take on a life of their own 
and become fetishes, so that certain "looks" and items become 
desirable in and of themselves and not because they are a cheap way 
of looking good or getting drunk, for example.  At this point, the 
hipster is susceptible to manipulation by advertisers.  After all, 
hipsters are young, childless and tend to be employed, and so have 
disposable income.  They are, like all subgroups before them, a 
niche-market in the eyes of the capitalism, and so are, like 
everybody else, constantly prey for the forces of 
commodification.  It can be said of hipsters, though, that they offer 
more resistance than is the societal average to these forces.

Finally, hipsters, like ages of bohemians before them, have generally 
chosen to postpone marriage and family indefinitely.  This results in 
more openness to sexual experimentation, more sexual promiscuity, and 
more of a tendency to question to traditionally prescribed 
life-paths.  Further, this allows more time for hipsters to focus on 
themselves, their interests, their artistic projects, and to develop 
their desire for self-creation.  They will tend to be better read and 
informed than the population as a whole, will know more about obscure 
cultural artifacts (art films, old music, etc).  This latter tendency 
can often devolve into the use of cultural knowledge as snobbery, to 
exclude others who are less "in the know".  But is can also result in 
hipsters discovering more creative or inspired music, film and books, 
works that allow for a reframing and re-conceptualization of the 
world outside the prescriptions of commercial mass-culture.

So, in the end, I ask, what is so bad about hipsters?  Sure, they are 
ridiculous, but no more so than anybody else.  Sure, they dress 
similar, but actually less so than most people.  They like irony more 
than is healthy, and there are some among their ranks who are the 
worst kind of self-serving, politically apathetic, vapid, 
pleasure-seeking, pretentious wastoids imaginable.  But there are 
also many "hipsters", though they would shrink from the term in 
horror, who are deeply engaged political activists on every important 
progressive front, who are genuinely good musicians and artists, who 
think deeply about social and philosophical issues, and who – dare we 
say it – have subscriptions to or even write for Adbusters 
magazine.  They also like to party and have a good time, to dress so 
that they look good, to be as sexually liberated as their parents' 
generation, to listen to music that makes them happy.  Why hate them for this?

Yes, of course, young mostly white college educated people are 
massively privileged by world standards.  And no, the hipster 
lifestyle is not revolutionary, and it does not consist of renouncing 
privilege in order to bring about justice.  But in a fight for a 
better world, these people are some of our most likely allies.  In 
many ways, if we get over our hang-ups, we will realize that they 
simply are us.  It is time to get over it and to get over our 
generation's interminable and counterproductive self-hatred.  Take a 
look in the mirror and say the following with me: "The kids are alright".
--

Dave Monaghan is a full-time social worker from San Francisco, 
CA.  In his official capacity, he works with formerly homeless adults 
to try to maintain their housing and to move them towards reaching 
their goals.  He is also an activist and (aspiring) writer in his spare time.

.


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