Alan Aldridge's kaleidoscopic vision

http://latimesblogs.latimes.com/jacketcopy/2009/02/alan-aldridges.html

February 28, 2009
by Carolyn Kellogg

 From 1965 to 1967, British artist Alan Aldridge was the art director 
of Penguin UK, bringing an edgy, growingly psychedelic design 
sensibility to its always iconic paperbacks. Eventually, Aldridge and 
the publisher parted ways and he spent time designing for rock stars 
such as Elton John, Mick Jagger and John Lennon. The snapshots are a 
fun addition to the art in his book, "The Man With Kaleidoscope Eyes: 
The Art of Alan Aldridge," released in the U.S. this year after an 
exhibit of the same name at the British Design Museum.

Aldridge's book flows with a bit of the burbling and elaborate 
illustration he brought to the cover of "The Penguin Book of Comics" 
and "The Beatles Sinister Songbook," a 1967 interview he did with 
Paul McCartney that lasted three hours and first appeared in the NY 
Observer (this is also his own book's cover, at right). Unlike most 
retrospectives, this book doesn't set up a clear chronology or thesis 
-- instead, it leads visually, letting the art and design create the 
narrative. In it, text and illustration have traded roles.

The text does provide some context. For "The Beatles Illustrated 
Lyrics," an award-winning anthology, Aldridge writes, "I approached 
seventy of the world's best illustrators to contribute. What was 
left, or what needed to be replaced because it was too risque to be 
published, I did myself. I saw the book as an illustration of the sixties."

If Aldridge's name is less well known than that of Peter Max, another 
1960s Beatles-associated illustrator, it may be because he's got a 
broader vision. He went from novice outsider illustrator to Penguin 
and then rock art -- he did the Elton John "Captain Fantastic" album 
cover, which is after the jump -- but he didn't stop there. In 1973, 
his children's book "The Butterfly Ball and the Grasshopper's Feast" 
(with William Plomer) won the Whitbread Award. And he also applies 
his talents to creating images for others, like the logos for the 
Hard Rock Cafe and the House of Blues; he remained in-house creative 
director at the latter for two years. In later years, the glossy, 
airbrushed style of his '60s illustration has been joined by the 
hand-hewn feel of block prints and hand-inked drawings.

The one set of illustrations I wish was included is represented only 
by this anecdote. Back in 1967, Aldridge was sitting in an airport 
bar doodling in his copy of "The Hobbit." In walks a noisy entourage 
which, it turns out, includes Salvador Dali. The artist sees the 
doodles and, in Spanish -- which Aldridge finds incomprehensibl -- 
challenges him to a draw-off. Dali draws a rearing unicorn and signs 
it. Aldridge draws Dali as the Mad Hatter from "Alice in Wonderland" 
and gets a big laugh. Dali draws a winged dragon being lanced by a 
horse-mounted knight, calling it "St. George da Inglaterra" (Aldridge 
gets that this is skewering his homeland, England). "The drawing is 
exquisite," Aldridge writes. "Dali, his raging machismo restored, 
slowly pushes the pen and book back to me." Although Dali's plane is 
ready, he refuses to leave, waiting to see Aldridge's response. 
Aldridge draws a fishtailed plane with Dali as the nose, complete 
with oversized mustache. When Dali left, Aldridge kept the book, but 
it was lost in a fire years later in his studio in Los Angeles, which 
he now makes his home.

.


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