Squeezing the fun out festivals

http://www.sfexaminer.com/local/Squeezing-the-fun-out-festivals-42889017.html

By: Will Reisman
Examiner Staff Writer
04/13/09

Justified or not, San Francisco's reputation as a hedonistic, 
fun-loving place is derived in large part from The City's collection 
of festivals, street fairs and parades.

That "only in San Francisco" experience could begin to fade away, 
however, due to a cascade of ever-increasing city fees, dwindling 
corporate sponsorships, and a reliance on tenuous alcohol and beverage sales.

As a result, some are predicting that many of The City's street fairs 
­ which range from outré gatherings such as the Folsom Street Fair to 
more traditional events like the North Beach Jazz Festival ­ might 
vanish by next year.

"I think this is going to be the make-or-break year for about a 
half-dozen festivals, including ours," said Brad Olsen, founder of 
the How Weird Street Faire that takes place every May in SoMa. "The 
City bankrupts these events with the fees they charge."

One event, the San Francisco Blues Festival, a tradition in The City 
since 1973, has been canceled this year due to a lack of sponsorships.

Mike Farrah, director of the Mayor's Office of Neighborhood Services, 
said The City has been in contact with the event's backers to see 
what can be done to revive it.

Mayor Gavin Newsom is committed to keeping The City's vibrant mix of 
festivals and parades, said Farrah ­ but officials also have an 
obligation to their citizens.

"The City is struggling with revenue, and we have to make sure our 
streets stay clean and people are safe," Farrah said. To stage a 
special event on city's streets, organizers often have to get 
approval from a litany of city agencies. Collectively, all the 
agencies fall under San Francisco's street closure approval 
department called the Interdepartmental Staff Committee on Traffic 
and Transportation, or ISCOTT.

Olsen said the various city fees can total up to about $40,000, 
including a $9,500 charge paid to the Police Department to have 
required officers at the event. The How Weird Street Faire ­ which 
drew up to 10,000 people in 2007 ­ has been without incident in its 
nine years of existence,  Olsen said. Nonetheless, each year it has 
to pay for a squadron of about 10 officers, he said.

Other hefty charges event organizers face come from the San Francisco 
Municipal Transportation Agency, which oversees Muni as well as The 
City's parking enforcement.

The agency charges a per vehicle fee of $8 per hour to re-route buses 
around special events ­ a cost that is slated to go up to $14 an hour 
per bus in 2012. Event organizers also must pay for parking control officers.

"We want to do everything we can to encourage and support the events 
that make San Francisco such a fun city to live in and visit," Muni 
spokesman Judson True said. "Our fees are set only to cover the costs 
of our work on such events."

Covering the costs of events is an issue on both sides.

Olsen said he covers The City costs for the How Weird Street Faire 
through donations and by taking a cut of vendor sales. Despite 
growing in popularity, however, the festival has never brought in a 
significant profit, he said, and most years he's lucky to break even.

John Wood ­ who runs the San Francisco LoveFest, an annual event that 
took place in October, and included a parade down Market Street and 
an "outdoor dance club" in Civic Center Plaza ­ said many events rely 
heavily on alcohol sales to keep their organizations afloat. The 
irony, he said, is that successful alcohol sales mean more, costlier 
police officers and the increased risk that neighborhood groups will 
oppose the events.

"We thought about charging admission to enter, but a city ordinance 
requires that we only ask for a donation," Wood said. "If The City 
wants us to keep paying for all these bills, they're going to have to 
give us another way to raise revenue."

Wood's event attracted 100,000 revelers last year, the first in which 
he earned money instead of losing it. His payments to The City, 
however, totaled $130,000, he said, including $50,000 for off-duty 
police officers.

"If we have a bad weather day and people don't show up, we could lose 
a lot of money," Wood said. "That could make the end of Love Fest."

Robert Leon, who has organized the Haight-Ashbury Street Fair since 
1979, said The City fees for the event have increased from about 
$6,000 to $8,000 five years ago, to $12,000 to $15,000 now. "It's 
definitely more expensive and costs are going up," Leon said.

Unlike many cities nationwide, San Francisco has managed to escape 
the full wrath of the current economic crisis. But Rob Cowan, a 
producer of the North Beach Jazz Festival, thinks The City could 
change drastically if it stops offering its trademark celebrations, 
and becomes less of a destination point.

"These events generate income and important tax revenue," Cowan said. 
"They're what attract people to San Francisco, because outside of the 
service industry there is not much to The City. And if you take 
events away, what do you have? You have Detroit. And I don't think 
anyone wants that here."
--

The price of the party

To hold an event in The City, fees must be paid to various agencies:

Interdepartmental Staff Committee on Traffic and Transportation for 
temporary street closures (ISCOTT) filing fee:  $150-$750 ­ set to go 
up July 1 to $475-$775

Municipal Transportation Agency:

Charges for re-routing public transportation around event site:
$8 per hour for every trolley bus rerouted around site ­ will 
increase to $14 an hour by 2012

Department of Parking and Traffic: $74/hour for on-duty Parking 
Control Officers ­ will increase to $76.72 on May 1

Fire Department: $270 for inspection permit, $90 for additional 
permits for heater

Department of Public Works: Rates depend on size and time of event. 
$2,000-$5,000 for average festival

Department of Public Health: $100 for application plus food vendor 
inspection fees

Police Department: $87/hour (on average) for off-duty police officers

Alcohol Bureau Control (state agency): $25-$50

Source: Agencies
--

Overtime adds up fast for police presence

The San Francisco Police Department requires staffing for each 
festival, and the number of officers assigned is determined by the 
captain of the district where the event takes place. Called 10B 
officers, after a city ordinance, the police are working overtime and 
receive, on average, about $87 an hour, a bill festival producers 
have to foot, according to Lt. Nicole Greeley, who oversees the 10B 
program for the Police Department.

Greeley said captains look at alcohol use at the festival, past 
history and the type of event. "Our captains look at a variety of 
different factors before deciding how to staff these festivals," 
Greeley said. "There is definitely not a uniform formula."

In January, the Police Department announced it would be enforcing a 
seldom-used clause of the 10B ordinance to charge an extra $6.25 an 
hour if an officer is using a motorcycle to patrol the area, and an 
extra $13 an hour if an officer is in a police car.

The Police Department's pay is based on overtime rates, which can 
increase anywhere from 2 to 4 percent biannually, Greeley said.

.


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