Woodstock Peacefence: A Legacy Of Brotherly Love

http://www.officialwire.com/main.php?action=posted_news&rid=13073&catid=111

The Alexy family takes the green-era term "reduce, reuse, recycle" to 
a new level in fashion with their authentic line of PeaceFence.com peace signs

August 04, 2009
by Beth Ann Hilton

BETHEL, NY

The very fence that couldn't keep the love out of Woodstock '69 now 
binds  the Bethel, NY-based Alexy family together in spirit, as their 
unique line of accessories formed from the original Woodstock chain 
link fence continues the legacy of PeaceFence.com founder James Alexy.

In 1969, the organizers of Woodstock realized the fences they had 
constructed around the Woodstock concert site on Max Yasgur's dairy 
farm in Bethel, NY, couldn't possibly control the exuberant crowds 
they had attracted.  They made the radical decision to make Woodstock 
a free concert.  The announcement was made, the gates opened wide, 
and the fence became unnecessary.

When the 400,000-plus concert goers dispersed after three days of 
peace, love and music, lengths of fencing were left behind.  Soon 
after, a thrifty local farmer picked it up to contain livestock on 
his property, blind to its historical significance.  In the 1980s, 
that farmer and the fence were both still intact when young James 
Alexy crossed their paths.  James­enamored with the era even though 
he was born in 1969­had begun collecting Woodstock photos from local 
folks.  He eventually met the farmer and a vision emerged: to share 
bits of the fence with others as collectible art and jewelry.  He 
acquired the fence and two of the gates, and PeaceFence.com was 
founded as a family project.  After James' untimely death in 1999, 
the family of artisans decided to keep the project going in his 
honor.  Sadly, James' younger brother Jeremiah never fully recovered 
from grieving the loss of his brother, and also died in 2008.

Cornelius Alexy­father of James, Jeremiah, Joseph and Elizabeth­lives 
just a mile or so from the original concert site with his wife, 
Sharon. Explaining the process James created, he says "We cut a bit 
of the fence, bend it, then shape and weld it into the desired shape, 
which is followed by a finishing process. To us, each one is a work 
of art. We don't make a living at it; this is just our own way of 
honoring our sons' memories."

Amidst the mass merchandising of Woodstock, the peace sign, and The 
Summer of Love (see Target's massive storewide promotion), 
PeaceFence.com accessories truly stand out as one of the only 
authentic tokens of the original concert.  Each comes with a 
notarized certificate of authenticity, and both everyday fans and 
celebrities are collecting the items. Alexy says sales of the 
necklaces and key chains jumped during the hullabaloo surrounding the 
25th and 30th anniversaries, and orders are on the rise in 
anticipation of 40th Anniversary tours and tribute concerts around 
the world starting in August 2009 and continuing through the rest of 
the year. Alexy says that while he has a "good bit of fence" left, 
the supply is definitely limited.

Owners of PeaceFence.com items say they make for interesting 
conversation pieces, as it is unique to wear authentic memorabilia to 
the events.  Several recent New York governors are proud owners of 
the peace signs, as are numerous authors, musicians and artists.

"My Peace Sign Pendant was given to me as a gift and is one of my 
most prized possessions," says Joanne Hague, co-author of Woodstock 
Peace, Music & Memories: Three History-Making Days in '69, which was 
recently featured on Good Morning America.

"Today it's usual to buy some remembrance of the concerts we've 
attended, but merchandising for Woodstock '69 was virtually 
non-existent. There are the posters, programs and tickets available 
from that 40 year old event, most just copies, and originals are very 
high priced IF you are lucky enough to find one, but to own a piece 
of the fence... a piece of history... something you can wear or carry 
with you... something that has its own 'story'... is truly a 
remarkable, unique piece of 'Woodstock' for anyone's collection."

As many who have made the pilgrimage to Bethel, NY already know, the 
concert site is now home to the Bethel Woods Center for the Arts and 
the Museum at Bethel Woods, which opened in June 2008.  In an 
interesting twist, the museum accepted the Alexy family's 10-year 
loan of an original Woodstock gate to show in its exhibits, but 
declined to sell PeaceFence.com items in their gift shop, reasoning 
that the necklaces are original artifacts that a museum store should not sell.

While that underscores PeaceFence.com's authenticity, Alexy's 
customers clearly disagree, as witnessed by their enthusiastic 
feedback sent to the PeaceFence.com website, which sells directly to 
consumers.  In fact, the "Mother of Woodstock" Lisa Law-- author of 
"Flashing on the Sixties" and "Interviews with Icons" ­ says she 
proudly wears her PeaceFence.com peace sign. In her own words, "The 
peace sign that Roger gifted me is quite the conversation piece. 
Every time I wear it people tell me how they like it and when I tell 
them that it was made from the fence around the original Woodstock in 
1969 they are even more intrigued. Then the conversation turns to the 
fact that I helped feed 200,000 people at Woodstock with the Hog 
Farmers and Wavy Gravy…The most recent time I proudly wore it was at 
the Rainbow Gathering in the Jemez Mountains of New Mexico.  It is a 
great and most appropriate symbol of the times."

Law's sentiments were seconded by another happy customer from Dallas, 
TX, who wrote, "The Peace Sign is one of the most enduring symbols of 
the 1960s. The pendants­made from the fencing that surrounded the 
Woodstock Music and Art Fair­embody the spirit of an extraordinary 
generation. Each is a one-of-a-kind keepsake…a sacred artifact that 
transports us back in time to those three memorable days of peace and 
music some 40 years ago on Yasgur's Farm. Woodstock was a happening…a 
piece of Americana that never will be duplicated. Carry a magical 
piece of history and share the vibe of the Woodstock generation."

The Alexy family has enjoyed supporting the memory of Woodstock 
throughout the years, but nothing is as meaningful as knowing that 
their son and brother James' art and vision will live on with every 
PeaceFence.com item sold.  Today, the fence truly serves us the way 
James envisioned: it brings people together instead of keeping them 
apart.  (www.PeaceFence.com)
--

Sidebar 1: Paying It Forward: Roger P. Orcutt, Ph.D. Gifts the Celeb Set

  According to Roger P. Orcutt, Ph.D., the peace pendants by 
PeaceFence.com, made from the original chain link fence, are a unique 
and unparalleled piece of history of the original Woodstock 
Festival.   He is such a fan, in fact, that he says the artifacts 
"are my favorite gifts to give as they are a TRUE piece of that 
history which was able to survive, and now has been molded into a 
symbol of what that concert was all about.  I have not only given 
them to family and friends, but to some of the major figures who took 
part in the Festival," citing his gifts to the 1960s luminaries 
Graham Nash of Crosby, Stills, Nash and Young; Elliot Tiber ("The 
Father of Woodstock") and author of the book Taking Woodstock; Lisa 
Law; Roy Howard and Jeryl Abramson, who ran the Annual Woodstock 
reunions; Toney Burkhart, jeweler and friend of Janis Joplin, who is 
involved in producing WestFest, the 40th Anniversary of Woodstock in 
San Francisco's Golden Gate Park this October 25, 2009.  Orcutt hopes 
to gift a PeaceFence.com necklace to singer Mary Travers of Peter, 
Paul and Mary, to lift her spirits during her reported battle with cancer.
--

Sidebar 2: Fun Fan Quote

"I received my pendant today…WOW…It feels historical around my neck…I 
can close my eyes and live that incredible time again, call it a 
flash back or a memory.  THANK YOU FOR THE TRIP!" ­M.I.M.
--

The B Company
Beth Ann Hilton
[email protected]
Tel: (310) 560-8390

.


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