Explainers: Back to the '50's and Up to the Present

http://www.popmatters.com/pm/feature/110884-explainers-back-to-the-50s-and-up-to-the-present/

[2 September 2009]

If you were a Martian trying to figure out America in the second half 
of the 20th century, you could do worse than to start by reading 
Jules Feiffer's Village Voice cartoons.  His strips for the Voice 
basically invented the genre of the adult comic, and that's adult in 
the "content which would interest a mature person who thinks about 
the world around them" sense rather than in the XXX Pussycat Theatre 
sense. He created a model for strips like Tom Tomorrow's "This Modern 
World" and David Rees' "Get Your War On" which use the medium of 
comics to deliver a satirical take on current events and the world around us.

Feiffer took on the big public issues of the day. He was the first 
cartoonist to speak out against the war in Vietnam, he skewered 
Dwight Eisenhower for failing to support the Civil Rights movement, 
and pointed out the absurdities of the Cold War and the growing 
military-industrial complex. He tirelessly highlighted the misuse of 
language and the abuse of power, drawing on first-hand experience of 
the latter thanks to a stint in the U.S. Army.

If Feiffer had a recurring theme, it was the refusal of those in 
power to confront reality, describe it clearly, and take action. Not 
content to bask in America's postwar prosperity, he always prodded 
his country to be better. But Feiffer was not always abrasive: when
John F. Kennedy

was assassinated, he ran a strip in which a child reads a fairy tale 
about a handsome prince who woke up a sleeping country­but when the 
prince was assassinated they went right back to sleep.

Feiffer developed a distinctive style incorporating a flexible number 
of "frames" which were usually just images separated by white space. 
They often featured a single individual speaking directly to the 
reader, like an actor delivering a monologue on stage. That may have 
been a metaphor for the isolation of modern man but also accommodated 
Feiffer's somewhat undeveloped artistic style: his strength was 
characterization and dialogue, not elaborate backgrounds or action 
sequences. Concentrating on dialogue let him display his knack for 
capturing how different types of people presented themselves in 
speech while subtly undermining their statements with his art.

A memorable strip in 1963 featured a spokesman for the peace movement 
who's just discovered the reason for the movement's failure: they 
haven't marketed peace as a product. But they're going
Madison Avenue

now and as with any advertising campaign, it's important to find the 
right tone: "If we're going to make peace catch on as a product, 
we've got to make it as masculine as war!" How to accomplish this? By 
borrowing the language of the Pentagon, so peace councils become 
"Peace Commands" (Peace Comms for short) and peace workers become 
"Trouble Shooters" who run programs with themes like "Peace 
Escalation." He concludes: "Gentlemen, once we make the image of 
peace more warlike, our fund raising problems will be over! I'm sure 
congress will be happy to give us all we want."

Fantagraphics is issuing Feiffer's Village Voice strips in bound 
volumes: the first to appear is Explainers: The Complete Village 
Voice Strips 1956-1966 which came out in May. Some of the material 
treated in these comics is past history: we no longer have to deal 
with Joe McCarthy or worry about the Soviet Union blowing us all to 
smithereens. But it's amazing and somewhat disheartening how 
contemporary many of them seem.

In 1961 Feiffer drew a strip of a well-dressed man explaining the 
news business to the unwashed: publish diverting trivia and press 
releases and leave real reporting alone. "Free press? We're a nation 
of trade journals!" The only reason that's not totally current today 
is because we barely have any newspapers left worth paying attention 
to. Even the Village Voice, once a leader in investigative 
journalism, has today become just another free weekly from New Times 
Media. So criticizing newspapers may soon be a nostalgic pursuit 
tantamount to complaining about the scratchy sound from your record 
player or that the keys on your typewriter are sticking.

Feiffer's greatest contribution may be his enduring portraits of 
notable types among his fellow private citizens. He views them 
through a rather jaundiced eye and of course they're studied in their 
neuroses (cultural note: neurosis is a basic emotion for New Yorkers) 
and totally full of themselves, but so vulnerable and human at the 
same time. He ceased cartooning for the Voice in 1997 but his 
characters live on in popular culture.

There were Bernard and Huey, two masculine archetypes who would later 
turn up as Sandy (Art Garfunkel) and Jonathan (Jack Nicholson) in 
Mike Nichol's 1971 film Carnal Knowledge. Bernard was timid, 
reflective, and sensitive and never got the girl, while Huey was 
confident, oblivious and had to fight them off with a stick. And of 
course Bernard could never figure out what he was doing wrong, while 
the women who went home with Huey saw no contradiction in declaring 
that they like sensitive guys only to ditch him every time for the brute.

Then there was the leotard-clad modern dancer perpetually offering a 
"dance to Spring" or a "dance to the loss of innocence" which always 
began optimistically and frequently ended with her twisted up like a 
pretzel or cowering in the corner. She's still with us, most recently 
as the subject of a production at the Jacob's Pillow Dance Festival in 2009.

Pointless (and often self-imagined) personal competitions were a 
regular theme, and often music was the battleground. In those days it 
was jazz rather than indie rock but the spirit was exactly the same. 
A Feiffer beatnik confidently proclaims that jazz was invented by 
Steve Allen in 1955 and is taught at the New School.  "If you don't 
like it, you'd better learn. It's the coming thing."

In another strip, a middle-class gentleman is determined to puncture 
the pretensions of those who claim to be cool. It's become difficult 
since everyone has learned the "right" books to buy and the "right" 
records to listen to: yes there were recipes for hip non-conformity 
in the 1950's just as there are today. But not to fear, he's found 
the solution to unmasking the pseudo-hip: he sneaks over and turns on 
their radios! If they've left it on WQXR, they're busted! The 
take-home message:  take care to change the setting on all your radio 
dials to an approve station before throwing a party, lest an 
undercover hipness detective be on the guest list.

Here's a final image which should prove that the more things seem to 
change, the more they really don't. Two small boys inspect a crater. 
One explains that programs for public housing and school construction 
were proposed to boost employment, but were politically unacceptable 
as government interference with the free market. Then a bomb fell out 
of the sky, leaving a huge crater, and workers had to be hired to 
fill it in. So the solution to unemployment was found by accident: 
the government started a bomb-dropping program and put people to work 
filling in the craters. As the boy concludes, this leaves everyone 
happy because "Nobody complains about national defense."

.


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