I've been on a Jimi Hendrix kick recently, lured by West Coast Seattle
Boy, a new four-CD box-set tracing the guitar immortal's

progress from R&B backup session man to superstar improviser. Acrobat of
the electric guitar, feedback-riding shaman, psychedelic bluesman
extraordinaire, peerless explorer (and showman), this is the true
spirit-soul of Hendrix -and one of the most vital gobs of music released
last year.

Geez, I say to myself, there's nothing out there that can match this!
Then I catch myself in the classic boomer (b. 1948) stance. The
mythology of '60s music is so-o-o hard to escape. Being a boomer means
forever celebrating musical milestones. For some it's an albatross that
prevents them from listening to the here and now.

Back then rock music was a soundtrack for great social changes; there's
a case to be made that it drove those changes. These days it's
wallpaper, product-placement for consumer spending. Humph.

Today the stakes don't seem as high musically as they were in the '60s,
and boomers are resented for the baggage they bring; they sound like the
parents they once rebelled against ( "Ah, those were the days!"). So:
Are the '60s overrated, or do they remain the standard of creativity,
when seemingly every week new amazements on Top 40 radio advanced rock
as a hybridized genre - rhythm & blues, folk-rock, acid-rock, art-rock,
jazz-rock, heavy-metal.

Last year Rolling Stone published a "special collectors edition"
celebrating the 500 Greatest Songs of All Time (generational hubris that
ignored the Great American Songbook of pre-1950 music). The 1960s
dominated the listing with 195 entries (compared with a puny 21 and 27
for the 1990s and 2000s respectively). Could this really be so, or is
this a case of baby boomers lording it over everyone else?

I can't argue with many of the choices -but then I wonder how nostalgia,
which tends to curdle objectivity, figures into the equation (i. e., the
selection of Chapel of Love by the Dixie-Cups drips nostalgia). I'd like
to think I've moved on, my musical interests having broadened to include
jazz, classical, electronica, blues, reggae, post-rock, you name it.
Like an adolescent, I wanna dig into as much as I can -because popular
recorded music has been the true barometer of the times over the past
100 years -but, to twist a '60s song, time is not on my side. The
hallowed Sixties keep getting in the way. I mean, once you play You
Really Got Me, you want to hear the Kinks' Greatest Hits.

By 1966, announced Paul Williams, editor-publisher of the seminal
fanzine Crawdaddy, rock had become "the arbiter of quality, the music of
today. The Doors, Brian Wilson, the Stones are modern music, and
contemporary 'jazz' and 'classical' composers must try to measure up."
That goes for today's acts: can they possibly have the impact that
"classic rock" did?

The list of '60s pop icons is daunting: The Beatles, of course, and
Hendrix and Bob Dylan, James Brown, Frank Zappa, Serge Gainsbourg, Phil
Spector, Aretha Franklin, Smokey Robinson and Motown and Stax, the
Stones and Kinks, Beach Boys and Doors, Led Zeppelin. All of their
changes stuck, big time. Are the originals still the greatest? Where
does that leave generations to follow?

Epic singles that defined the new art of recording -You've Lost That
Lovin' Feeling, A Day in the Life, Eight Miles High, Like A Rolling
Stone, Mr. Tambourine Man (Byrds version), (I Can't Get No)
Satisfaction, Good Vibrations, Light My Fire, Purple Haze, Papa's Got A
Brand New Bag, River Deep Mountain High, Street Fighting Man -headed to
the top of the charts. In my mind's eye they're still up there -along
with dozens of other '60s releases.

The sheer availability of old recordings -spiffy remastered reissues
through the Internet -guarantees this music is part of today's musical
conversation. It's only natural that informed twentysomething acts and
melomanes alike have a broad knowledge of the canon. Inevitably, today's
music competes with the past.

Of course, dividing music into decades is merely a convenient time
marker; music is a crazy-house continuum. And while rock 'n' roll
arrived in the '50s, thanks to Chuck Berry, Bo Diddley and Elvis
Presley, it was quickly subsumed by the manufactured teen idols who
performed on Dick Clark's American Bandstand.

But the Sixties conjure indelible images for the YouTube generation:
long hair, mini-skirts, hippies, student demos. It was a "youthquake"
-the decade when parental authority went out the window, and the
Generation Gap was coined ( "Don't Trust Anyone Over 30").

The Beatles, as a showbiz phenomenon and creative force, were the
defining '60s group, the huge catalyst for both musical and social
changes. And cheeky marketing, too, the first truly "viral" attack in
pop culture (following Sinatra and Presley, only much larger): Before
anyone in America heard a note from them, their image -the "long" bowler
haircuts, the mod suits -piqued people's curiosity.

Recalling the Fab Four's double-sided assault on America -I Want to Hold
Your Hand and I Saw Her Standing There -Tom Petty told Rolling Stone's
recent Playlists edition: "This came on the radio, and overnight
everything was different. If you weren't there, it's hard to believe.
But everything changed instantly." It IS hard to believe, because these
jejune songs are hardly the best of Len-non-McCartney. But the SOUND was
something else, a revolution in itself, a flash-fire of creativity.

The British, said Petty, "had a more romantic view of rock 'n' roll than
the States did ... The energy that came with the British Invasion was
the difference -these guys brought the guitar to the fore. You weren't
getting guitar off the Shirelles." (Two Shirelles hits made the Stone's
Top 500. Petty? None.)

That said, there was genius before the Beatles, in Phil Spector's
path-breaking production techniques (and his girl-group hits) of "little
symphonies for the kids." Beach Boys surf songcraft was always clever,
as in Fun Fun Fun, its protagonist driving her daddy's T-Bird so fast
"She makes the Indy 500 look like a Roman chariot race."

Most important, it was also the decade when black music -particularly
the shimmering beat of the Motown Sound -arrived in the Top 40 to stay,
after being relegated for decades to the "race charts." The Beatles,
Stones, Animals and Kinks, who grew up devouring hard-to-find rhythm &
blues records, virtually saved R&B and soul, according to Muddy Waters,
who watched the Stones record their second album 12x5 in Chicago's
historic Chess Studios. "They stole my music, but they gave me my name."

An intriguing paradox: British invasion groups made black music covers
"safe" for white audiences; in this sense, they were merely more
talented versions of quintessential white-bread Pat Boone covering Fats
Domino's Ain't That a Shame. On the other hand they inspired millions to
seek out the real thing.

We're still attracted to classic soul (Motown, Stax, Chess) because
rappers, emblematic of today's black culture, generally don't sing.
Whereas there was always a profound sense of spirituality in Aretha's
voice, today's wannabe divas, with their over-the-top pipes, tend toward
glitzy posturing, American Idols all.

Make no mistake, there was a lot of junk in the '60s, such chart-topping
piffle as Green Tambourine by The Lemonpipers, This Diamond Ring by Gary
Lewis, Can't You Hear My Heart Beat by Herman's Hermits, novelty numbers
and too much safe-as-milk fare to mention.

That said, the '60s were innocent times, when musicians weren't afraid
of innovation on a large canvas. The year with the most songs making
Rolling Stone's list was 1965. Ah yes, whenever you heard the organ and
piano opening of Dylan's Like A Rolling Stone in the summer of '65, you
stopped dead in your tracks -and wondered whether radio would play the
full six minutes (the lengthiest hit ever) or the badly truncated
version.

The following spring came Brian Wilson's glorious evergreen production
of the Beach Boys' Pet Sounds (1966), an airy take on Spector's Wall of
Sound that made awkward teen coming-of-age lyrics (by Tony Asher) work
(opening with Wouldn't It Be Nice: "We could be married, and then we'd
be happy"). The others didn't know what to think of their genius
boy-wonder; lead singer Mike Love was hostile to the thought of such
introspection cutting into sales. "Don't f---with the formula," he
famously said. Wilson got a reprieve with the magnificent chart-topping
mini pop-symphony Good Vibrations, but after the surrealistic Heroes and
Villains the counter-culture largely bypassed the Beach Boys.

Pet Sounds was also a touchstone for the first wave of rock critics, who
pushed the music with passion, knowledge, humour, idiosyncrasy,
sometimes pretentious or sophomoric but always deeply involved. Among
these scribes on the front lines: Richard Meltzer, Nick Tosches, Lester
Bangs, Greil Marcus, Lillian Roxon, Ellen Willis, Ed Ward, Jon Landau,
Sandy Pearlman, Vince Aletti, Bobby Abrams, John Morthland.

Meltzer's The Aesthetics of Rock was not only a takeoff on academic
style, complete with meticulous footnotes, but also a densely sentient
epistemological work. "The best thing about the '60s was the music,"
Meltzer told me years later, "and that could be summed up in a couple of
dozen albums ... A lot of what happened in the '60s felt very
miraculous, like it was coming out of nowhere. You didn't have
'rock-surround' yet. There was no full map, but it was certainly in
massive discontinuity between what had been encouraged before, in terms
of artistic output. It wasn't even like anyone was making art -it was
just an emanation of self, like breathing, sweating."

Then came Sgt. Pepper's Lonely Hearts Club Band, its elaborate collage
cover and advance hype -a "concept album" the Beatles spent months of
meticulous multi-tracking to create -lent the

album a high-art sheen before anyone removed the shrink wrap. Eggheads
and professors who'd proclaimed Beatlemania "won't last six months" went
gaga over Sgt. Pepper, the Beatles transformation of British music hall
into stoned art songs (most importantly the magnificent A Day In The
Life), comparing them to T.S. Eliot, Schubert, and so on.

Richard Goldstein, who wrote Pop-Eye, a witty sociologically inclined
Village Voice column, had the nerve to pen a devastating review of Sgt.
Pepper for the New York Times, receiving more

outraged letters than any other Sunday Arts section article ever. "It
was the first time I'd heard a boring Beatles album," Goldstein told me
then, visiting Expo 67 in Montreal's LSD summer. "And it was very
tricky, gimmicky. I listened to it dozens of times, and it was a hard
review to write ... but I figured a lot of people would agree with me.
It never entered my mind it would cause such a huge stink. Professors
wrote in saying the Beatles were Schubert and how dare I put them down?
... It hurt a lot to have people I respected either accuse me of
purposely writing a bad review to elevate my own name, or completely
missing hidden significances they found in the album ... I asked myself,
'How could you hate an album so many people loved?' "

Just as Paul McCartney has said he was inspired by Freak Out!,

by Zappa and The Mothers of Invention (1966), to create Sgt. Pepper,
Zappa supplied the riposte to the Most Famous Rock Album Ever in We're
Only In It For the Money, a considerably more innovative production, and
the era's most scabrous social commentary (with its spoken-word opening:
"Are you hung up? Outasight.") Zappa remained rock's quintessential
party-pooper and musician-composer.

Of course, you can't think of Sgt. Pepper or the '60s without thinking
about drugs. I still marvel at the sonically adventurous Byrds' 1966 hit
Eight Miles High, and how groovy it was that trippy rock cracked the Top
40, triggering Variety's headline: "Pop Music's Moral Crisis: Dope Tunes
Fan DJ's Ire."

Record companies followed suit, and rock-as-"high"-art became not only a
cash cow but a sacred cow. Columbia Records summed up the mood with a
slogan: The Man Can't Bust Our Music. With self-importance came God.

George Harrison's introduction of the sitar into Norwegian Wood -a
brilliant textural touch in one of the most bewitchingly atmospheric
songs of the rock era -cleared the path for the era's
pseudo-spirituality. Lest we forget, this was the decade when Maharishi
Mahesh Yogi topped the list of '60s charlatans, hoodwinking the Beatles.
When he met the New York media in 1968, arrangements were made by the
agency that handled the Ringling Brothers, Barnum and Bailey Circus.
(When one reporter noted that Jesus didn't have PR men, the Maharishi
replied: "That is why he took so many hundreds of years to be known.")
Timothy Leary was a close second in the

fraud department, "blow your mind" being the ultimate doubleentendre.
The remnants became a huge industry: New Age.

The advent of rock festivals and pseudo-spirituality went hand in hand;
sheer strength in numbers praying to the God of rock (and strength in
numbers). Adding to interminable solos by the Grateful Dead, there was
the spectre of In a Gadda da vida by Iron Butterfly, and one of the
worst pop hits ever: If You're Going to San Francisco (Wear Some Flowers
in Your Hair). George Harrison himself made a blissful (staged,

30-minute) walk-through Golden Gate Park.

The Event was All, and thus '60s festival acts tended to give
overwrought performances, an unsubtle approach that's stuck in today's
huge arena rock tours. For further reference, see U2.

Back then, the acts weren't as calculating or media savvy as

today's slew (no Auto-tune); few knew the keys to success, what was
going to stick in largely unmined virgin territory. As the media terrain
was relatively small, the competition was furious yet intimate, the
reigning acts listening to each other intently.

There was much teeth-gnashing over integrity, authenticity and "selling
out." In a 1969 essay, Rock for Sale, Michael Lydon wrote: "If the
companies, as representatives of the corporate structure, can convince
the rock world that revolution is won or almost won, that the walls of
the playground are crumbling, not

The Beatles's Sgt. Peppers Lonely Hearts Club Band was inspired by Frank
Zappa and The Mothers of Invention.

only will the constituents of rock seal their fate by that fatal
self-deception, but their music, one of the few things they actually do
have going for them, will have been successfully corrupted and totally
emasculated."

Those thoughts seem quaint today, when music is about product-placement
and the name of the game is to get into movie and TV soundtracks and
commercials; take the money and run with it.

As Train's frontman Pat Monahan told trade weekly Billboard, "If you
don't have a Twitter account, you're not going to do as well as you
think." Adds Billboard: "The Twitter and TMZ-driven culture of celebrity
clearly favours pop stars, who are far more willing than their rock
counterparts to be photographed frolicking on the beach with Kim
Kardashian or changing outfits five times in one awards show, if it
furthers their brand." The so-called "heritage rock acts," said Ke$ha's
producer Lukasz (Dr. Luke) Gottwald, "came out of a different time, when
there wasn't really much to do aside from listening to records." Hmmm
...

In the '60s, listening was everything, and the thrill of hearing musical
progress on Top 40 radio was exhilaratingly subversive. In today's
diffuse hyper-linked media landscape, attention spans dissolve quickly.

That said, music is everywhere these days, from anywhere in an Internet
world, making the '60s New Frontier seem a little, well, passe. If rap
represented the big dividing line between boomers and their progeny,
today's "buzz" for technology takes experimentation to new levels
(samples, mashups) as well as more prosaic music-by-the-numbers. In this
regard Radiohead is a rock group for the ages, deftly balancing
cutting-edge with commercial appeal. American Idiot by Green Day is a
considerably less sentimental rock-opera than Tommy. MIA is a pungent
dazzling sonic provider, her songs imbued with au courant
social-conscience. Point is: The music is out there.

Yet echoes of the '60s reverberate. The Beatles ranked ninth in sales
among Billboard's Top 200 artists last year. Thirty years after John
Lennon's shooting came a lavish box reissue of his solo oeuvre and two
greatest hits packages, just in time for holiday shopping. Dylan,
Leonard Cohen and Neil Young keep on trucking. The touchstones are hard
to shake: a recent Rolling Stone headline, "Ben Harper channels Hendrix,
Stones with heavy new group," oozes '60s. The National's most recent
album, High Violet, is praised for "opening their poetic guitar reveries
with a late-Beatles sense of experimentation."

Even Justin Bieber's hairstyle makes him look like the fifth Beatle, his
music '60s bubble gum channelled through hip-hop. Retro, updated,
whatever ... there's a bit of the swinging '60s in the quintessential
postmodern net-based teen idol.

Welcome to 2011.

Words & Music

Radiohead's new album was released yesterday, but only via digital
download. Bernard Perusse has details at
montrealgazette.com/wordsandmusic

[email protected]

© Copyright (c) The Montreal Gazette

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