In case you missed it, here's my back-page editorial for the premiere issue of Streaming Media Magazine. I'd love to get some feedback from you skunks -- this column is focussed on helping the entrepreneur who's just starting out in the business--same as the skunkworks list. The full column is now online at http://www.streamingmedia.com/article.asp?id=6679 Here are the first few paragraphs: Many people who are looking at tiny, jerky, Internet video on their computers at home believe that we are just waiting for some amazing technical leap -- a new piece of software or hardware -- for high-quality video on the Web to become a reality. That's just not the case. The problem is bandwidth. But the solution to this problem is purely logistical: digging holes, putting fiber in them, or shooting satellites into the sky. The leap we are waiting for is philosophical, not technical. Streaming media sucks, even in a broadband environment, because nobody, or next to nobody, is making use of the medium for everything it's worth. Content creators simply have yet to figure out what to do with streaming media. �The Internet will soon be able to do what television can do, technically," goes the spiel. "Television-style programming on the Internet is not only natural, it�s inevitable.� While the above statements are true, �television on the Internet� is no more a realistic description of what the broadband medium really is -- or what it will become -- than were early descriptions of television as "radio with pictures." Television�s content models have been driven by business decisions unique to the medium. It took television a long while to stop imitating radio. And therein lies the rub: Streaming media content businesses will look nothing like successful television or radio programming businesses. Again: the full column is at http://www.streamingmedia.com/article.asp?id=6679 ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Sign up for the Streaming Media Newsletter: http://www.streamingmedia.com/newsletter.asp Joey Manley Streaming Media, Inc. 710 Florida St. Suite 200 San Francisco, CA 94110, USA [EMAIL PROTECTED] 415-593-7520 ============SPONSORED BY REALNETWORKS================ New RealSystem iQ - Bringing Intelligence to Internet Media Delivery Featuring the breakthrough quality of RealAudio 8 & RealVideo 8 ====> To learn more please visit: http://www.realnetworks.com/iq --- To register for Streaming Media Asia/Berlin/West/Europe/East 2001: http://www.streamingmedia.com/upcoming.asp --- You are currently subscribed to skunkworks To unsubscribe send a blank email to [EMAIL PROTECTED] To switch to digest mode, send email to: [EMAIL PROTECTED]
