At 3:59 pm +0100 29/3/01, Freeman, Andi wrote:
> > plying; if they aren't your movie dials their modem for them, which
>> can be annoying. It still doesn't catch the 'lights on but nobody
>> home' case - I quite often leave a web radio station running while I
>> leave the office for a while, and I'm sure other people do too.
>
>I think 'lights our but nobody home' could apply to plenty of people who
>*haven't* walked away from their machine anyway Kevin. How do you measure
>that ? You could drill down with this argument a long way, lets leave that
>to the focus groups. As our webcasts are largely informational rather than
>entertainment at the moment and users are well motivated to attend and view,
>we often survey them before, during or after the webcast as well as well as
>allowing Q and A and chat sessions.
Glad to hear it - that was the point I was making - rather than
trying to emulate Nielson ratings of passive viewers, take advantage
of the 2-way nature of the net to get direct responses from your
viewers.
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