Russell,
The answer is conceptually simple - show them a meaningful ROI. If the
new technology can increase their number of customers, or decrease their
cost per customer, than it's a pretty simple pitch. Codecs are probably the
easiest yet, since they can provide similar quality at a lower bandwidth,
thus reducing costs.
Also, as technology gets better, the quality expectations of the
customers get raised to. Not too many network shows still being produced on
3/4", even though that was a revolutionary technology in its day.
This is all, of course, predicated on having customers who can make
profits off web video.
The internet bubble was awesome in its ability to turn investors'
capital into huge infrastructure and technology investments. The bubble is
over, so it's going to be harder to pitch these kinds of technological
advances going forward. Networks, especially, are going to see a sharp
downturn in growth.
Ben Waggoner
Interframe Media <http://www.interframemedia.com>
Digital Video Compression Consulting, Training, and Encoding
Check out my Stanford compression classes:
<http://newmedia.stanford.edu/spotlight_ben_waggoner.html>
on 5/16/01 12:13 PM, Russell Reeder at [EMAIL PROTECTED] wrote:
> The burning question we have is, "How do the technologists who are building
> newer and better streaming media enablers (software, CODECs, hardware,
> networks, etc.) find users who are willing to pay to use this earth-changing
> technology?
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