Something
I have been thinking about lately is how to break the existing paradigms
with the 'old guard'.
I was invited to a session sponsored by a new media school and
they wanted suggestions on what topics to teach. I sat at a table with
a video producer who was quite successful, yet he hung on to the old ideas,
where someone wanting to get into the industry had to start at the bottom
by doing menial work, like organizing tapes on shelves. The concept of
digital distribution had not yet occurred to him. He still believed that
to get exposure, one had to distribute video tapes. The possibility of
e-mailing a link to a high bandwidth stream was a fresh idea, he said he
would think about it, but I could sense his apprehension, he was no longer
a master in his field.
These people who maintain the status quo are well
paid, why should they consider all the work of learning a whole new set
of applications? and they will defend their ways, with ferocity at times.
Look at the music industry kicking and flailing, as prices for CD/MP3 disc
writers and players hit new lows, and music CD sales decline. There isn't
much hope for a lot of these people - who get free rides on the shirttails
of musicians, but video production requires more talent.
Getting the 'old guard' to accept new production
and distribution techniques is the on ramp to faster mass adoption.
Rob S.
Kerry Lange wrote:
Hi everyone -*******************************************************I'm the Conference Director for the U.S. Streaming Media Events and am currently creating the program for Streaming Media East in December. If you have any session topics, presentations, or speakers you'd like to see on the program, please send ideas directly to me at [EMAIL PROTECTED] If you have any questions, I'm happy to discuss them with you as well.
Looking for free sales leads? Want to place your business message in front of users ACTIVELY searching for your products and services? Register your company today in streamingmedia.com's Industry Directory - http://www.streamingmedia.com/directory/ - and benefit from targeted exposure in the "yellow pages" of the streaming media industry. To add your company today, go to: http://www.streamingmedia.com/directory/add.asp
*******************************************************
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