Thanks, Jonathan. We'll call through to LL direct about "Website Subfolders" based on your tip, because the ticket system doesn't have a category for this query, which we looked at also.
Appreciate your time to reply, David (DMC Zsigmond) -----Original Message----- From: Jonathan Bishop [mailto:[email protected]] Sent: Sunday, June 14, 2009 11:24 AM To: 'Science Fiction Computer - SCi-Fi PC' Subject: RE: [sldev] Question: 3rd Party Website link to Second Life - WebAddress Subfolders You are going to have to get this resolved by LL directly, unless Phillip chimes in. This list, obviously, doesn't have the authority to make a comment, other than point at the material you have already located. There was a fuss about this a year or so ago when the inSL programme was announced, and the emphatic comment made by the LL/LR officials was that Second Life was their brand/trade mark and they had an obligation properly protect it. (In fact you have to protect the TM under the TM laws or you loose it). I seem to recall that they specifically excluded the use of second life in a domain name, but whether it does, or can extend to the folder names within a web site is another issue. Similarly, while LL specifically allows the use of the phrase in publications, the fact is that they could not prevent this in any case as the words taken individually and together are a common use phrase (ie they are not made up words), and even if they were there are other protections such as fair use, etc that allow the use of the terms in written and conversational material. Ultimately the context and intention of use matters. Clearly the only way to be certain on this relatively grey issue is to 1. Get a direct response from the relevant part of LL/RL 2. Get advice from an IP lawyer. Even the LL people on this list with a couple of exceptions, are probably not authorized to express a view, let alone a definitive answer. Regards Jonathan Bishop Managing Director Bishop Phillips Consulting | Melbourne, Australia - Vancouver, Canada Mobile +61 411.404.483 | Office +61 (3) 9525.7066 | Fax +61 (3) 9525.6080 [email protected] | www.bishopphillips.com -----Original Message----- From: [email protected] [mailto:[email protected]] On Behalf Of Science Fiction Computer - SCi-Fi PC Sent: Sunday, 14 June 2009 10:42 AM To: 'SignpostMarv Martin' Cc: [email protected] Subject: Re: [sldev] Question: 3rd Party Website link to Second Life - WebAddress Subfolders Thank you Marv for your reply. My original question was mainly directed towards the use of the generic noun "Second Life(R)" by a 3rd party website. Under section #3 of this Second Life(R) Brand Center web page: http://secondlife.com/corporate/brand/trademark/sl_insl.php#guidelines ...guidelines include an example using inSL(tm) which is okay: e.g. http://www.ArchitecturalDesignServices.com/inSL ...However, is it possible to use the full name of Second Life in a visible website subfolder from an SEO perspective: e.g. http://www.website.com/second-life or http://www.website.com/secondlife The Second Life Brand Center does cover the use of the generic noun in "Titles" under publications, at the bottom of this page: http://secondlife.com/corporate/brand/trademark/reference.php ... listing: book, magazine, periodical, audio-visual work, event, or conference. The list does not implicitly include, "website", which one would logically assume would be included under "publications" as well anyway. To restate: >From a 3rd party RL business website perspective investing in operations on the "Second Life Grid", whereby our business has a presence within Second Life in some way, it would be optimal for us to be able to establish a formally-addressed "web page" on our website that is clearly "Titled" and "Sub-foldered" to be identifiable to Internet surfers and SEO friendly to search engines - to disclose our motive. I have seen several websites already do this. To begin with, this means ensuring our use of the generic noun "Second Life(R)" in our Website Title/s either falls within publication guideline accordance, or, it means falling back to the use of inSL(tm), which from an SEO and readership perspective is 'less identifiable'. Importantly here, I am excluding text-based business names, trademarks, domain names, or even the use of the SL logo without expressed written permission from Linden Lab Research, Inc. which is already covered under Second Life (R) Brand Center Guidelines. My business interest is End User promotion and comprehension, SEO, and website subfolders. "Can the full generic noun "*/secondlife or */second-life" be used in a 3rd party website sub-folder that is visible on the Internet?" There is nothing I can find that 'implicitly' covers 'website address sub-folders' in the Second Life(R) Brand Center Guidelines. With many thanks, David (DMC Zsigmond) -----Original Message----- From: SignpostMarv Martin [mailto:[email protected]] Sent: Sunday, June 14, 2009 4:23 AM To: Science Fiction Computer - SCi-Fi PC Cc: [email protected] Subject: Re: [sldev] Question: 3rd Party Website link to Second Life I believe the inSL (and related brand-center) guidelines you're referring to are the only guidelines for 3rd-party usage of the Second Life in the manner you're citing. http://secondlife.com/corporate/brand/ ~ Marv. Science Fiction Computer - SCi-Fi PC wrote: > > SLDev, > > Are there any guidelines for 3^rd party, real life Business Websites > who want to setup a dedicated web page that features information to > their customers about their activities and involvement in Second Life? > > Observing & respecting the usage guidelines of the inSLT logo program, > my business is interested in using the full name of Second LifeR in a > website subfolder and/or in the Title of a web page. > > For example, a web address: > > http://www.mywebaddress.com/second-life/ > > or > > http://www.mywebaddress.com/inSL/ > > EG. Web Page Title > > My Unique Domain Name - We're located in Second LifeR > > Or > > My Unique Domain Name - inSLT > > Regards, > > DMC Zsigmond > > PS. Sorry to post this web development question here, but I'm not > finding an answer to this question on the Second LifeR Branding Center > (including FAQ) or in the Terms of Service. > > ------------------------------------------------------------------------ > > _______________________________________________ > Policies and (un)subscribe information available here: > http://wiki.secondlife.com/wiki/SLDev > Please read the policies before posting to keep unmoderated posting privileges No virus found in this incoming message. Checked by AVG - www.avg.com Version: 8.5.339 / Virus Database: 270.12.67/2174 - Release Date: 06/13/09 17:54:00 _______________________________________________ Policies and (un)subscribe information available here: http://wiki.secondlife.com/wiki/SLDev Please read the policies before posting to keep unmoderated posting privileges No virus found in this incoming message. Checked by AVG - www.avg.com Version: 8.5.339 / Virus Database: 270.12.67/2174 - Release Date: 06/13/09 17:54:00 _______________________________________________ Policies and (un)subscribe information available here: http://wiki.secondlife.com/wiki/SLDev Please read the policies before posting to keep unmoderated posting privileges
